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« No good home pages? | Main | A Norwegian analysis of web 2.0 »

Can more than 50% be wrong?

Seexperimentgraph012,000 people have taken a blind taste test. You do a search you're familiar with, it shows you the results from Google, MSN and Yahoo. Which is the most relevant, it asks?

Almost 60% of those tested said that Yahoo or MSN was the most relevant.

Which reinforces my point that Google isn't "better" for most people if "better" means more relevant or deeper. Google is better because it feels better and quicker and leaner and easier to use. The story we tell ourselves about Google is very different, and we use it differently as a result. Think about that the next time you insist you need a "better" formula or a faster server or a stronger first baseman.

Music sounds better through an iPod because we think it does. Design matters. Stories matter most of all. (note: I've adjusted some of the numbers on this post, because I, um, read them wrong. Sorry.)

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Listed below are links to weblogs that reference Can more than 50% be wrong?:

» Because It Just Seems Better from Jeremy Zawodny's blog
When I wrote When Better Isn't Good Enough, I had both features and design foremost in mind. I wasn't thinking as much about relevancy because I've seen enough data from blind comparisons to know that they're often too close to call. Tim and I talked a... [Read More]

» Blind search engine comparison from kstruct
I found this search engine blind comparison site via Jeremy Zawodnys blog earlier today. Jeremy linked to Seth Godins post about it, Can more than 60% be wrong. Am I missing something, or is Google solidly winning that in c... [Read More]

» Godin, Google and Gosplan from Being Reasonable: The Blog
Once again, Seth Godin manipulates numbers to suit his storytelling hypothesis this time in reference to a blind test of search engines. Can more than 60% be wrong? he proclaims in his latest blog post, citing that &quo... [Read More]

» Googles magnetism from Guillaumeb
There has been a very interesting discussion about how Google is physically dominating the Seach market and how the competitors prove to return more relevant results. Dare Obasanjo, PM at Microsoft , explains how this batttle looks very ... [Read More]

» Coke-Pepsi-Google Test from The Integrative Stream
Anyone with a marketing background (or who has taken a marketing course) should be familiar with the Coke-Pepsi taste test. Im a rabid Diet Coke drinker myself, and loudly proclaim my dislike of Pepsi. When presented with the two drinks sans pa... [Read More]

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» Is Google really the best? from The Web Genius Blog
Whenever Hamish and I ask for a show of hands at our e-marketing seminars for those who use Google as their default search engine, 80% of the hands in the room are invariably raised. (well, 40% actually given that most only raise one hand, but you ...... [Read More]

» Is Google really the best? from Web design e-marketing blog
Whenever Hamish and I ask for a show of hands at our e-marketing seminars for those who use Google as their default search engine, 80% of the hands in the room are invariably raised. (well, 40% actually given that most only raise one hand, but ...... [Read More]

« No good home pages? | Main | A Norwegian analysis of web 2.0 »