Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Woot + CEO Reads = Free books | Main | No good home pages? »

Classifieds are next

When was the last time you looked up the price of a stock in the newspaper?

Ramit Sethi reports that the Wall Street Journal reports that the LA Times is cutting the size of their stock tables.

About time.

What an anachronism. I wrote about this more than five years ago... the stock tables generate no revenue and no readership. One paper in Newark decreased the size of their stock tables by 90% (!), lost a dozen or so subscribers and saved more than a million dollars a year.

Now, the question is, "when was the last time you looked something up in the classifieds of your newspaper?"

Every organization is filled with vestigal activities, sacred cows that feel as though they must be defended. We defend them at our peril... do it too long, and the whole thing is gone.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d834257ef253ef

Listed below are links to weblogs that reference Classifieds are next:

» Sacramento Doubling Their Tree Canopy from Zmetro.com
Jason Margolis:Sacramento, Calif., claims more trees per capita than any other city in the world. It's now embarking on a 40-year plan to double the city's tree canopy. The potential benefits of urban forests include lower temperatures, improved air qu... [Read More]

» Sacred Cows and Stock Tables from Strategy Central
They're ALMOST everywhere. Sacred cows. Most of us have at least one or two. Some of us even have special sacred cow crossings complete with warning signs. Try as we might though, those cows can be tough to kill off. [Read More]

» Seth Godin, sacred cows from Ataraxis Software (Company Blog)
Ive mentioned Seths blog before. If youre interested in a smart blog about marketing, subscribe to it today! I read his blog post about killing something your business does. This something is usually detrimental bec... [Read More]

» Death of classifieds? from Big Picture
Some interesting new stats from the US show the problem for traditional classified ads - traffic at the top 15 US classified sites is up by 80% year on year - and 17% of online Americans have sold something online. [Read More]

» News for Developers of Internet from Developer News
News site for XML developers, distilling news, opinions, tips... [Read More]

» Blog under Constructions from Blog Directory
currently on hold. it's on hiatus. it's on "under construction" status... [Read More]

» Classifieds are next? from What's on Mike's mind?
Seth Goden wrote a piece called Classifieds are next. I believe what he says about stock tables. I dont agree on the subject of classified advertisements. First of all, classified ads do bring revenue to a newspaper. Second, people do read t... [Read More]

» BEST OF MP3 MUSIC, SOUNDTRACKS, COLLECTIONS AND FULL ALBUMS from MP3 Directory
BEST OF MP3 MUSIC, SOUNDTRACKS, COLLECTIONS AND FULL ALBUMS. ... 17.04.2006 Silent Voices Silent Voices: Silent Voices - Full Album: Building Up The Apathy ... [Read More]

» MP3 Downloads, Find your favorite mp3 from Mp3 Search
Enter Artist or Song or Album name to search:. Download MP3 Music for $0.10 per song. MP3 Archive:. # - A - B - C - D - E - F - G - H - I - J - K - L - M ... [Read More]

» Advanced MP3 Search Download from MP3 Music - Peoplesound
Advanced MP3 Search download page. Music search software for people who frequently search for music... [Read More]

» Google's Number One UI Mistake from Coding Horror
Google's UI minimalism is admirable. But there's one part of their homepage, downloaded millions of times per day, that leaves me scratching my head: Does anyone actually use the "I'm Feeling Lucky" button? I've been an avid Google user... [Read More]

» Google's Number One UI Mistake from Programming
Googles user interface minimalism is admirable. But theres one part of their homepage UI, downloaded [Read More]

« Woot + CEO Reads = Free books | Main | No good home pages? »