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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A million dollars here... | Main | Selling Is Dead »

Do you work for the highest bidder?

...should you?

Wal-Mart is hiring top political consultants with track records from the Reagan and Clinton  campaigns to coordinate a multimillion effort to discredit a new film about the company. Wal-Mart is entitled to be as anti-union as they like, of course, and entitled to work hard to get the word out about their point of view, but it's surprising (at least to me) to see who is willing to help them combat those that would critize them.

Strange bedfellows, it seems.

Politicians (and especially political consultants) are a special breed. One day they crow about how something is essential ("give em an up or down vote!") and the very next day they take the other side.

But are they really a special breed?

Have you ever worked on a product or service you didn't believe in? Marketed something with side effects (okay, there are no side effects, just effects) that you weren't proud of? (To be fair, there are Kerry and Dean alum working just as hard on the other side...)

SankaFor a really long time, the discourse in the public space was assumed to be genuine. We assumed that if someone took a position, they actually believed it. (Of course, that was never true, but we liked to believe that it was). Today, as money further corrupts just about all of the systems we used to assume were pristine, it's getting harder to make that assumption with any validity.

Where do you draw the line? How much money does it take to change your mind? What happens when we expose the data and label opinions or efforts as purchased?

The ideas that are being spread most often today aren't ideas at all. They're opinions. And we learned a long time ago that everyone is entitled to his opinion. But what if it's not his opinion? What if the opinion belongs to someone else?

Welcome to the age of appropriate cynicism.

"I'm not a doctor, but I play one on TV".

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