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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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A short book about quitting and being the best in the world. It's about life, not just marketing.

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Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Make your own beanie | Main | The thing about giving blood »

Not what it used to be

A door to door salesman just walked into our offices in Irvington.

Tough job.

A job usually reserved for people selling advertising or janitorial services.

This was an assistant Vice President at Citibank. He's wandering the halls, door by door, trying to sell business checking accounts.

Clearly, all that marble, all those tellers and all that advertising is not enough to meet aggressive growth targets.

Once your business becomes a commodity, you can struggle or you can re-invent. I consider door-to-door selling to be struggling.

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Listed below are links to weblogs that reference Not what it used to be:

» Citibank Goes Skating on Thin Ice from Being Reasonable: The Blog
Citibanks Sponsorship of a Skating Rink at Bryant Park Rating: Once in a while, I agree with Seth Godin. See here. Citibank is spending an undisclosed sum this winter on a sponsorship of The Pond, a free 17,000 square foot skating rink i... [Read More]

» Citibank hits the streets from observations and particulars
Seth' Blog reports that a salesman for Citbank was going door-to-door trying to sell business checking accounts. Seth says that's a sign of struggling. So do I. [Read More]

» An Unremarkable Door-to-Door Salesman from Career Intensity Blog
Seth has an interesting take on door-to-door sales in a post on his blog today. My grandfather made his living selling office products by going door-to-door and by making cold calls on the telephone. He made a good living and he was well respected i... [Read More]

» The Customer's Perspective from Prosperity For You
Every week day I receive an email from The Credit Union Journal. It helps me stay up to date with what is going on in the industry each day. Some articles are pretty interesting and others (the ones that mention [Read More]

» SETH GODIN NICKS DOOR-TO-DOOR SALESMEN... from Maneuver Marketing Communique
Seth Godin decides that when a business becomes a commodity you can either struggle or re-invent. He misses a third option. You can compete. Fight for share. Thrive. And use the commodity business to generate the cash flow necessary to [Read More]

» Almost makes you want to hide from Thought Market
Door-to-door salesmen are one thing - door-to-door bankers are quite another. I bet it doesn't end there.... [Read More]

» Door-to-Door Selling from Rick Cooper, The PDA Pro
Permission Marketing Guru Seth Godin says he considers door-to-door selling struggling. I heartily disagree. Cold calling is one of my least favorite things to do, but I started my sales career by selling copiers door to door. Seth remarks,A door [Read More]

» DOING THE HUSTLE from Plan Resonate Blog
Seth Godin goes to conferences and writes a lot about marketing. He promotes the idea that we all should strive to be exceptional. He has a lot of interesting thoughts and I occasionally like to check out his blog. Recently Seth published a short po... [Read More]

» Selling your bank door-to-door from Estate Legacy Vaults Blog
When financial services becomes a commodity, bank vice presidents take up door-to-door selling. I've seen real estate agents do the same thing. [Read More]

» The Customer Buying Cycle: In 20 Easy Steps from Jack Yoest
Kirby Vacuum Cleaners35 Years ago Your Business Blogger was a door-to-door salesman. Peddling vacuum cleaners. Cold calling. Mocked by Seth Godin. But cold-calling worked. Here's how. It was helpful if the prospect 1) heard of the Kirby product, or... [Read More]

» The Customer Buying Cycle: In 20 Easy Steps from Jack Yoest
Kirby Vacuum Cleaners35 Years ago Your Business Blogger was a door-to-door salesman. Peddling vacuum cleaners. Cold calling. Mocked by Seth Godin. But cold-calling worked. Here's how. It was helpful if the prospect 1) heard of the Kirby product, or... [Read More]

» Struggle with cold calling? No, re-invent. from Cold Calling ... ?
If you've read my books you know that Seth Godin's Permission Marketing is always on my recommended reading list. It's a marketing book but should be required reading for salespeople. I was browsing Seth's blog and found this post about [Read More]

» Door-to-Door or Telemarketing Hrm. from Marketing and Sales
Although, Im sure that some people prefer the door-to-door method, I know that I, personally, will never buy something from a person walking up to my door yet I have done it over the phone. Whether this is a psychological block or human na... [Read More]

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