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« The inanity of the American consumer | Blog Home | Who's that wearing the Spurs jersey? »

Pickles?

PicklebarDo you serve pickles?

Harold's, a New York-style deli in Edison, New Jersey, has a pickle bar. All you can eat pickles with every meal, including breakfast.

What a silly gimmick.

Really?

Harold himself told me that he serves 14,000 meals a week. This at a restaurant at the back of a Holiday Inn. At a restaurant that serves a $30 turkey sandwich!

It's pretty obvious that Harold does just fine giving away pickles--no matter how many you care to eat. Not a gimmick at all, it turns out.

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