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« A Norwegian analysis of web 2.0 | Main | Pickles? »

The inanity of the American consumer

ToastNever before in history have so many needed so little.

"What do you get for someone who has everything" takes on a whole new meaning in the face of the BTB TEM 500.

This device will toast your muffin, poach an egg and heat your ham, all at the same time.

What kind of person, exactly, needs this?

If you're the rush out the door guy who stops at McDonalds, then there's no way you're going to stop and clean the thing.

And if you're a gourmet, you probably want to make more than one at a time, and you still don't want to clean it.

Not only don't people need it, it's unclear that they even want it.

It seems as though we've marketed ourselves into a corner, where the only way to grow is to find increasingly narrow niches of decreasing utility. The consumer portion of our economy is now dependent on a four-week long debt-fueled race to buy the useless.

Surely consumers can do better. And maybe, marketers can lead us there.

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Listed below are links to weblogs that reference The inanity of the American consumer:

» TEM500 from SchizoBlog
Nyt se on löytynyt. Kodinkone, joka on pakko saada. Olen suuri paahtoleipien ja paistettujen kananmunien ystävä. TEM500 on kone, joka leipien paahtamisen lisäksi paistaa kananmunan ja lämmittää kinkun. Miten tätä ilman voi elää? [via Seth's Blog]... [Read More]

» It's Beginning to Look a Lot Like a Longtail Christmas from XYZephyr
I don't know about you but I can't figure out what to get anybody this year and I'm guessing that I'm not alone. And if I'm not alone, that doesn't portend well for this Christmas' sales forecasts. What The [Read More]

» Egg and Muffin Toaster from Fire Someone Today
I think Seth has it wrong. In a world where time is short and our multi-function tools are over complicated, there is a place for a single purpose device that does one thing and does it well. All you need... [Read More]

» Quotation of the Day: Only 27 Shopping Days 'Til Christmas Edition from communicatrix
It seems as though we've marketed ourselves into a corner, where the only way to grow is to find increasingly narrow niches of decreasing utility. The consumer portion of our economy is now dependent on a four-week long debt-fueled race [Read More]

» Last week's leftover goofiness from The Journal Blog
Take a look at this thing. There are already people arguing about whether it is as useless as Seth seems to think. For my part, I think it depends on who is buying it. A woman will look at it... [Read More]

» Niche Market or Dead End? from Mary's Blog
Seth Godins post on the inanity of the American consumer as illustrated by the combo toaster/egg poacher/ham warmer highlights the challenges not only of the holiday season but of marketing in general. How do we differentia... [Read More]

» Agree to Disagree from Blake Schwendiman's Blog and Blook
I love reading other blogs. There's always something interesting out there. Seth (yes, again) has provided me with yet another wonderful piece of information that is impossible not to mention. The Back to Basics Egg N' Muffin (TEM500) super... [Read More]

» When is 'niche marketing' to niche-y? from Corante Marketing Hub
Two Corante Network contributors wrote posts commenting on a Seth Godin post about needless niche marketing, illustrated by this photo of the toaster/egg poacher combo. Mary Schmidt says "How do we differentiate our products and/or services in a way th... [Read More]

» When is 'niche marketing' too niche-y? from Corante Marketing Hub
Two Corante Network contributors wrote posts commenting on a Seth Godin post about needless niche marketing, illustrated by this photo of the toaster/egg poacher combo. Mary Schmidt says "How do we differentiate our products and/or services in a way th... [Read More]

» Innovation? from Liquid Learning Innovation Blog
Just because you think up something new does not mean you should have it built. [Read More]

» 24/7 Innovation = Hype? from Peter Baloh :>> Cyber Home
... [Read More]

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