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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« what's a backup? | Main | Aluminum hats? »

Understanding the Zero Profit Condition

Austan Goolsbee writes in Slate about something called The Zero Profit Condition.

If you're in any business where the cost to enter as a competitor is very low, you've got this problem. The minute there are big profits being made, competitors will flood in and steal them. This is why there are five times as many real estate brokers in San Francisco as in Steubenville, Ohio. Because the houses cost five times as much, the commissions are five times as great, so brokers show up in enough volume that everyone goes back to making exactly the same amount of money.

The only way to win is to break the rules. To play by your own rules, creating a market in which the cost of entry is very high, or even impossible. If you're the only one, then you win, by default.

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Listed below are links to weblogs that reference Understanding the Zero Profit Condition:

» This was me, and it was from Random Key Strike
Seth Godins post about the zero-profit condition hit a nerve with me. Our business has a definite element of this. Music (which has nothing to do with my business) is completely underwater as a money-making proposition because of ... [Read More]

» Nick Denton and Scott Moore on CNBC from Small Business Branding - Marketing Strategies and Ideas for Savvy Solopreneurs
As I write this, CNBC is interviewing Nick Denton (Gawker Media) and Scott Moore (Yahoo). So I guess this means blogging has really hit the mainstream. Scott Moore says the partnership is really about engaging people and keeping their attention. We're ... [Read More]

» Gawker Media's Nick Denton and Yahoo's Scott Moore on CNBC from Small Business Branding - Marketing Strategies and Ideas for Savvy Solopreneurs
As I write this, CNBC is interviewing Nick Denton (Gawker Media) and Scott Moore (Yahoo). So I guess this means blogging has really hit the mainstream. (Update: see Yahoo to run Gawker blogs) Scott Moore says the partnership is really about engaging p... [Read More]

» Understanding the Zero Profit Condition from Life
Seth Godin's take on zero profit condition makes a lot of sense. I never really thought about it, but after reading the article, the one thing that really stood out: No barriers to entry mean no big profits. I always [Read More]

» Zero Profit Condition from yelpforhelp.com
Seth Godin recently posted about the Zero Profit Condition. This is a very real problem in the web design market. I have had clients state that they can find web designers for as little as $10 per hour. Of course, when he found out that the new desi... [Read More]

« what's a backup? | Main | Aluminum hats? »