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All Marketers Tell Stories

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Free Prize Inside

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Linchpin

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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Tribes

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V Is For Vulnerable

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We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Promotion, self-promotion and [insert ad here] | Main | Useful fear »

Horizontal Knowledge

A great phrase coined by Glenn Reynolds: TCS: Tech Central Station - Horizontal Knowledge.

It's best understood by thinking about its opposite: Vertical Knowledge. The stuff you get from the boss or the MSM or the person at the front of the room.

Whenever I go to a conference, I learn more from the people in the lobby. And the web is one big big lobby.

There's a throwaway line in his post that I really enjoyed. Glenn riffs about the fact that there's no way, in 1993, that anyone could have predicted the Internet of 2003. In fact, critics might say that even if we planned for it, we never could have built it. Then he says:

Actually, that final statement is true. If we had started planning in 1993, we probably wouldn't have gotten here by now.

Planning implies vertical, top down thinking. And in many areas, it's backfiring.

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Listed below are links to weblogs that reference Horizontal Knowledge:

» Uncoordinated acts from Preoccupations
Seth Godin writes about 'A great phrase coined by Glenn Reynolds': Horizontal Knowledge.If we had started planning in 1993, we probably wouldn't have gotten here by now. The Web, Wi-Fi, and Google didn't develop and spread because somebody at the [Read More]

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» New Horizons For Knowledge ... from Wirearchy
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« Promotion, self-promotion and [insert ad here] | Main | Useful fear »