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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« The two obvious secrets of every service business | Main | Clean firetrucks »

Judging a book by its cover

84orwell Pity George Orwell. His classic never got a decent cover.

You can always tell the jacket designer is in trouble when the cover uses irrelevant type design to get the project over with.

But wait. Orwell sells at least a million copies a year.

It's not the cover. It's the book.

Sometimes a great cover can help a lousy book (for a little while).

And sometimes a lousy cover can kill a great book (like Turn of the Century by Kurt Andersen).

But for books, like most things, the stuff inside matters.

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Listed below are links to weblogs that reference Judging a book by its cover:

» Judging a book by its cover from Can You Hear Me Now?
Well, I'm sure there are people out there that do judge books by the cover, I find reading the synopsis is a better judge. BTW - what is a good book to read? Link: Seth's Blog: Judging a book by [Read More]

» Looking Under the Cover from Vital Integrities Blog
With a real-life illustration, Seth Godin reminds us of the pitfalls of literally judging a book by its cover. It's a cliché you've surely heard so many times that its inference now seems trivial. That's why we all need an occasional reminder. [Read More]

» The NOLS Catalog Cover Happens By Design from NOLS News
At NOLS we feel the cover is one of the most important elements of our catalog. It’s the stuff that’s inside that is critical, but our cover gets our prospects there. And it has to “tell” our story. So what [Read More]

» Book Covers from Russell Page
I find it interesting that Seth Godin of all people would say that a lousy book cover would actually kill a great book. Bad books are bad books, and there are plenty of them to go around. Although, I do admit that covers can make a difference. Titl... [Read More]

» The NOLS Catalog Cover Happens By Design from NOLS News
At NOLS we feel the cover is one of the most important elements of our catalog. It’s the stuff that’s inside that is critical, but our cover gets our prospects there. And it has to “tell” our story. So what [Read More]

» Judging "books" in a fast paced world from Thought Market
Never judge a book by its cover - an oft quoted phase coined to remind people that outward appearances can be decieving. A book could be "handicapped" by its appearance, but grand, nonetheless. And it may take years for folks... [Read More]

» Judging "books" in a fast paced world from Thought Market
Never judge a book by its cover - an oft quoted phase coined to remind people that outward appearances can be deceiving. A book could be "handicapped" by its appearance, but grand, nonetheless. And it may take years for folks... [Read More]

» Judging "books" in a fast paced world from Thought Market
Never judge a book by its cover - an oft quoted phase coined to remind people that outward appearances can be deceiving. A book could be "handicapped" by its appearance, but grand, nonetheless. And it may take years for folks... [Read More]

» Copycat? from Books Covered by Tobias
Galleycat brings some attention two very similar covers: the now quite recognizable "Prep" jacket and the cover for a new novel from St. Martin's—"Posh". The similarities were also noted by a SF Gate review of "Posh": The novel's cover design [Read More]

« The two obvious secrets of every service business | Main | Clean firetrucks »