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« Working the system, step by step | Main | Do you produce? »

Posture matters

Ramit Sethi points us to Scott Andrew - lo-fi acoustic pop superhero! > blog > archives > 2005 > 11 > overexposed.

Anyway, it kind of hammers home the lessons I've been learning for the past two years, namely that most of the time, exposure is just exposure. It's one thing to get in front of someone; it's another thing to keep them interested, and another thing to get them to care. It also gives you an idea of the numbers game the Big Labels have to play in order to make the bucks they need to stay in business.

People go to Amazon to buy stuff. They go to MySpace for free stuff and to explore. It's not just what you say, it's where you say it.

The post has some amazing stats about how exposure all by itself isn't enough.

And I think it's an essential lesson in the value of permission... done right... over time. Not all at once.

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Listed below are links to weblogs that reference Posture matters:

» Free has no value. from Bare Feet Blog
Question: Do we value anything (music, food, advice, education) that we get for free? Id say almost always never. After all, zero = zero. [Read More]

» Does exposure equal success? from Illumination Tuesdays
Link: Scott Andrew - lo-fi acoustic pop superhero! blog archives 2005 11 overexposed and http://sethgodin.typepad.com/seths_blog/2005/12/posture_matters.html I frequently hear I want to be on Oprah from authors and other entrepreneurs I coach. There's ... [Read More]

» Getting Soulsided: The Gift and the Curse from Oh Word
Soul Sides kindly saluted us and all we got was this lousy bandwidth outage! Plus, Seth Godin say: exposure's outcome depends on the context of the exposure. [Read More]

» The Attention Gradient from SocialTwister
Consumption > Participation > Dedication > Contribution One of the band members posted the numbers: number of times their music was played: around 20,000 number of MySpace friend requests: 1200 number of mailing list signups: over 100 number of CDs... [Read More]

« Working the system, step by step | Main | Do you produce? »