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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Where do sneezers come from? | Main | The two obvious secrets of every service business »

Search is hard

Do a Google image search on 1964. It'll find more than 700,000 images for you. If you had to guess, which ones would come up first? The Beatles? Jackie Kennedy?

Actually, on the very first page of the results, you'll find a flyer for a pinball machine from carobinson.com and an issue of Soaring magazine. You'll also find similar results if you type in other years.

Google isn't doing a bad job necessarily. It's just that this is an impossible promise to keep. We've taught ourselves that search engines are magical and clairvoyant, and that 1964 is all we have to type in to find, say, the best possible image for a collage for a birthday party. But my collage is very different in intent than your collage, and of course Google can't make us both happy.

If you've got a website and you offer search, you need to be wary of overpromising. Just like putting an index in a reference book that isn't totally complete. If you appear to be making the promise, your prospect is going to expect that you're going to keep it.

Soaring magazine, anyone?

I think it's inevitable that many users are going to become cynical about the power of search as this problem gets worse (and I think it will) before it gets better.

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Yes, there is a wealth of information out there and as an avid searcher, which I know you are too, you know that you have to narrow your search to get the most relevent info. Link: Seth's Blog: Search is [Read More]

» Search Is Hard from Link-Fu
Search is Hard says Seth Goodin. And the example he gives is perfect.... [Read More]

« Where do sneezers come from? | Main | The two obvious secrets of every service business »