In the following riff from Jarvis on BuzzMachine, just replace [the newsroom] with the name of your organization.
The first job is to instill fear in [the newsroom]. Oh, there’s fear there now. But it is fear of the unknown. What we need is fear of the known: the facts about falling readership and advertising and the reasons behind both and about new competition. Fear alone won’t lead to a strategy, of course. But until there is an imperative to change inspired by that fear, it won’t be possible to move past the complacency and resistance that populate so many newsrooms now. In later posts, we’ll look at means to replace fear with excitement about new opportunities. But first things first.