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Whatcha Gonna Do With That Duck?

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« Please hold | Main | For Jerry Shereshewsky, on his birthday »

What are you afraid of?

SleddingMore important, what are your prospects afraid of?

We had a snow day here in NY yesterday. Hundreds (thousands!) of kids out sledding. And most of them without a helmet.

Sledding without a helmet is 10 times riskier than taking Vioxx and a thousand times riskier than flying in an airplane. Driving in the passenger seat without a seatbelt (which I saw that ten-year-old doing this morning) is a million times riskier than Lyme's disease.

Yet parents (and regular people too) obsess about the longshots and take crazy chances with the likely dangers.

We can shake our heads and insist that people get more rational ("how can you be afraid of flying!") or we can understand that this is human nature. And by understanding the irrational risks and helping our customers deal with them, we sell them what they really want... peace of mind.

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Listed below are links to weblogs that reference What are you afraid of?:

» Seth Godin: Irrational, and Proud of It from Being Reasonable: The Blog
Seth Godins Argument that People are Irrational Rating: An odd post on Seth Godins blog yesterday: citing a statistic that sledding without a helmet is 10 times riskier than taking Vioxx and a thousand times riskier than flyi... [Read More]

» What are you afraid of? from It's your right to be offended!
Here is a short article from Seth Godin about people doing extrodinary things to avoid risks. This fits in with our message of bringing back common sense. Read it here: http://sethgodin.typepad.com/seths_blog/2005/12/what_are_you_af.html Seth Godins bl... [Read More]

» What are you afraid of? from It's your right to be offended!
Here is a short article from Seth Godin about people doing extrodinary things to avoid risks. This fits in with our message of bringing back common sense. Read it here:What are you afraid off? Seth Godins blog is well worth... [Read More]

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