Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« A New York minute | Main | Search is hard »

Where do sneezers come from?

A tale of two workout techniques.

In today's Times (Getting Fit, Even if It Kills You - New York Times.) a story about crossfit.com. Here's the closing quote:

But for Mr. Glassman, dismissals of his extreme workouts merely help him weed out people he considers weak-willed. "If you find the notion of falling off the rings and breaking your neck so foreign to you, then we don't want you in our ranks," he said

His technique, apparently, is growing like crazy.

Compare this nutso approach with the practical vision of Fred Hahn. Fred wants you to lift weights once or perhaps twice a week, do it very very slowly and not hurt yourself. And it works.

So why does crossfit grow faster?

Because of cognitivie dissonance and because the stories are more fun to tell.

Because someone doing it needs to justify her behavior by talking about it.

Because the stories spread.

More often than not, ideaviruses start when the early adopters are dissatisfied with some element of the experience. Pleasing customers doesn't always lead to conversations. Delighting them, enraging them, hospitalizing them or surprising them--that's how sneezers are born.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345b20a769e2

Listed below are links to weblogs that reference Where do sneezers come from?:

» Sneezers from the sift everything experiment
Seth Godin on idea viruses: Delighting them, enraging them, hospitalizing them or surprising themthats how sneezers [or spreaders of viruses] are born. Part of the viral framework. ... [Read More]

» Where do sneezers come from? from 行雲會 (SMEC) 部落格
By Seth Godin A tale of two workout techniques. In today's Times (Getting Fit, Even if It Kills You - New York Times.) a story about crossfit.com. Here's the closing quote: But for Mr. Glassman, dismissals of his extreme workouts... [Read More]

» Where do sneezers come from? from 行雲會 (SMEC) 部落格
By Seth Godin A tale of two workout techniques. In today's Times (Getting Fit, Even if It Kills You - New York Times.) a story about crossfit.com. Here's the closing quote: But for Mr. Glassman, dismissals of his extreme workouts... [Read More]

» Sneezer Antiseptic from Strategy Central
Are people more likely to talk about what you're doing if they're satisfied...or delighted? Okay, that's a no-brainer. How about this one: are they more likely to talk about it if they're pleased or just a little disatisfied? In an [Read More]

» Sneezer Evangelists from Hismethod
A sneezer is a term referring to an enthusiastic early adopter of a product, service or experience. Where do they originate? Seth Godins posts about two contrasting workout experiences - one offensively intense, the other much more reasonable. ... [Read More]

» Choosing joy for today from Never Eat Alone Blog
First day of vacation in St. John's. My friends and I rented paddlescooters and raced all over the cove. Maybe I should have stopped there, but I couldn't resist the playground of trampolines and plastic icebergs floating out in [Read More]

» Seth on Sneezers from ActoNetwork
Great tidbit of wisdom from Seth Godin:More often than not, [Read More]

» Conversations Thrive on Emotion from Online Public Relations and Search Engine Marketing
Sparking a conversation is not about presenting awe inspiring facts but connecting emotionally with your target audience. ... [Read More]

» RedMonk as a Case on The Gillmor Gang, Finding a New Word from People Over Process
I've been a long time listener of The Gillmor Gang (since the IT Conversation days). It was always exciting to hear my friends at RedMonk mentioned, and now it's even more exciting to hear my company, RedMonk, mentioned. In the... [Read More]

» The Flog Patrol from Macalua.com
Flogs or fake blogs is the new enemy. With WOMM and viral marketing increasingly becoming more and more mainstream (hell the FTC even plans to police it), sneezers are getting bombarded with "check this out" emails 24/7 but as AlphaMonkey shares, the s... [Read More]

» Voeg sneezers toe aan jouw netwerk om jouw virus te verspreiden from Enthousiasmeren
Sneezers een term bedacht door Seth Godin en voor het eerst genoemd in zijn boek Unleashing the idea virus, gaat over de enthousiaste verspreiders van een verhaal over jouw product of dienst. Mensen die enthousiast zijn geworden van de ervaring... [Read More]

» Are You in the Apple Tribe? from Tribe Building
If you’re a member of the Apple Tribe – we're now tribe-mates. :) Yep, I purchased an iPhone for myself about a week ago. I found it to be such a great little tool/toy – I gave one to my [Read More]

« A New York minute | Main | Search is hard »