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Eric Tapley sent me this neat site: About the Vintage Red Cross Calendar Builder.
He's got the ideavirus working for him, the long tail, and his website is clear and obvious and quick.
There's a story, the word is easy to spread... boy, I hope this works. I think the secret is not that he's got a centralized web site, but that he'll end up with hundreds of chapters with thousands of members all working in coordination.
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Listed below are links to weblogs that reference Working the system, step by step:
» Red Cross Calendar from Jack Yoest
American Red Cross Pete Caputa, from PC4Media sent this gift idea for the new year. It would be the most looked at item you could present as a present. The Red Cross Vintage Calendar. Research has provided some predictability... [Read More]
» Vintage from Houtlog :: non-profit communicatie en design
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