Working the system, step by step
Eric Tapley sent me this neat site: About the Vintage Red Cross Calendar Builder.
He's got the ideavirus working for him, the long tail, and his website is clear and obvious and quick.
There's a story, the word is easy to spread... boy, I hope this works. I think the secret is not that he's got a centralized web site, but that he'll end up with hundreds of chapters with thousands of members all working in coordination.