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« Headline of the year | Blog Home | Marketing to the majority »

Blink

There's a long-running school of thought on the web that surfers make snap decisions about a web site. In The Big Red Fez, I said three seconds. No, said others. They said sites need to be deliberate and dense.

I was wrong. They were wronger. AJ points us to: news @ nature.com. Web users judge sites in the blink of an eye. Potential readers can make snap decisions in just 50 milliseconds.

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