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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Headline of the year | Main | Marketing to the majority »

Blink

There's a long-running school of thought on the web that surfers make snap decisions about a web site. In The Big Red Fez, I said three seconds. No, said others. They said sites need to be deliberate and dense.

I was wrong. They were wronger. AJ points us to: news @ nature.com. Web users judge sites in the blink of an eye. Potential readers can make snap decisions in just 50 milliseconds.

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Listed below are links to weblogs that reference Blink:

» Users and web page design from Hvassing.com
Ever thought about how your homepage looks in the eyes of new users? According to some new research if your page isnt visually pleasing from the first look the user get youre out of luck. «A study by researchers in Canada has shown tha... [Read More]

» Web Attention Deficit Disorder from Sparks Thought
Users on the web have VERY short attention spans This is not a knew idea, but recently Seth points to a study that claims we dont get the 3 seconds we once thought that we did; we get 50 milliseconds While this number may sound unbel... [Read More]

» Youve Got 50 Milliseconds to Make Your Pitch. Go! from Jay Gilmore's SmashingRed Blog
Seth points us to Web users judge sites in the blink of an eye a post on a new study that shows that you your website doesnt have eight, five or even three seconds to wow the visitors to your site, you have about 50 millisececonds. I guess de... [Read More]

» Users break record speed for Web rejection from interactiveepiphany.com
Seth points out today and internet users are now as quick as ever, allowing marketers only .5 milliseconds before theyve judged a site. I have to put the thought out there that this could be due to the dramatic increase in broadband and high s... [Read More]

» Snap Judgments from ntschutta.com
Well, Im making up for a few quiet weeks with a smattering of quick hit posts (and, maybe one longer onewell see). I ran into a post on Seth Godins blog about how quickly people judge your website and I just had to post th... [Read More]

» Flash Intro from tangelo ideas - erniesblog
While you're thinking up that long, involved flash intro/mini-movie you're gonna put at the head of your client's (or your) website, take half a millisecond, and read this post from Seth. technorati tags: Advertising Marketing Creative [Read More]

» Dont blink !!! from alea
You have only one chance to make a good first impression and it lasts only 50 milliseconds via Seth Godin ... [Read More]

» We Judge a Website in 50 Milliseconds from DarrenBarefoot.com
Research from Carleton University indicates that we make flash judgments of websites in about a twenieth of a second: Lindgaard and her team presented volunteers with the briefest glimpses of web pages previously rated as being either easy on the... [Read More]

» Seth's Blog: Blink from 1800askDonna
Link: Seth's Blog: Blink. Seth Godin (thanks, Seth!) points us to the news that your website is judged in the blink of an eye. That's right, in a fraction of a second, your viewers decide whether they like you or [Read More]

» The 50 Millisecond Attention Spurn from Mordechai (Morty) Schiller--
Here's one more reason to stick to short copy online: Seth Godin's... [Read More]

» The 50 Millisecond Attention Spurn from Mordechai (Morty) Schiller--
Here's one more reason to stick to short copy online... [Read More]

» Seth s Blog: Blink from FASTTIE.com - The fastest way to get around the In
This is a great post that refers to a nature article on how quickly people decide on a website. This is critical for web designers and helps answer an age old question. [Read More]

» Snap Judgments - Follow Up from ntschutta.com
Blog time must be like, well, cat years (we dont currently have a dog around the house) and youve got to love the echo chamber that is the blogosphere (have I been Dugg yet? Or is it Digged?). Nearly 48 hours have passed since I t... [Read More]

» Your spas website has 50 milliseconds from SpaBoom Blog
Thats how long it takes a propective client to judge your spas website and decide whether theyre going to spend more time with you, or move on to the next listing on Google, according to new research published in the journal Behavi... [Read More]

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