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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




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« Rulebreakers, and makers | Main | What's going to be on your tombstone »

Fame does not equal brand

The 83 year old inventor of the Kalashnikov rifle (which has probably killed more people than the atomic bomb) traded his name for 30% of a company that makes umbrellas. Next up: mineral water and vodka. BBC NEWS.

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Listed below are links to weblogs that reference Fame does not equal brand:

» Lessons from the Past from calmphotos.com
Seth Godin has a great example on what can happen when a well-known name doesnt equate into branding success across product lines. The only exception I can think of is George Foreman and that cooker/grill thingy. ... [Read More]

» A Kalashnikov for Everyone from Zoli's Blog
Seth Godin reports: The 83 year old inventor of the Kalashnikov rifle (which has probably killed more people than the atomic bomb) traded his name for 30% of a ... [Read More]

» Maybe Brand's not Always the Object from tangelo ideas - erniesblog
Seth points out that Mikhail Kalashnikov has just sold his name to an umbrella company, and makes the point that fame doesn't equal brand. Point taken. [Read More]

» Controversy Marketing? from Business That Works - The Blog
Mr Kalashnikov: Theyre reliable, easy to use and low-maintenance  Id think this is a half-decent USP for a commodity like an umbrella,  and most people wont know that the USP had violent origins. For those who do know though, Set... [Read More]

» Selling your name from Let Me See You Get Low
At least George Forman sold his name to something that semi made sense - healthy eating. It's a far cry from creating arms to umbrellas. Link: Seth's Blog: Fame does not equal brand. [Read More]

» Seth Gets On Tanner's Kalashnikov Brand-Wagon from Peacock Nine
This week is “Seth Godin Week” for Peacock Nine. A handful of us experienced Seth’s keynote address to the AMA’s Insights Through Innovation conference in Phoenix . Stirred by his speech, we returned once again to his blog. (It had... [Read More]

» Kalashnikov: paraguas con marca de rifle from El Blog Salmón
Mikhail Kalashnikov, el inventor del AK-47, uno de los rifles más usados en la historia bélica, ha intercambiado la marca (que es su apellido) por un 30% de la compañía alemana MMI, la cual está especializada en la producción y venta de paraguas. Y dig... [Read More]

» Marca from Marca
Las expectativas del negocio han convencido a los analis [Read More]

« Rulebreakers, and makers | Main | What's going to be on your tombstone »