Fame does not equal brand
The 83 year old inventor of the Kalashnikov rifle (which has probably killed more people than the atomic bomb) traded his name for 30% of a company that makes umbrellas. Next up: mineral water and vodka. BBC NEWS.
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Listed below are links to weblogs that reference Fame does not equal brand:
» Lessons from the Past from calmphotos.com
Seth Godin has a great example on what can happen when a well-known name doesnt equate into branding success across product lines. The only exception I can think of is George Foreman and that cooker/grill thingy.
... [Read More]
» A Kalashnikov for Everyone from Zoli's Blog
Seth Godin reports: The 83 year old inventor of the Kalashnikov rifle (which has probably killed more people than the atomic bomb) traded his name for 30% of a ... [Read More]
» Maybe Brand's not Always the Object from tangelo ideas - erniesblog
Seth points out that Mikhail Kalashnikov has just sold his name to an umbrella company, and makes the point that fame doesn't equal brand. Point taken. [Read More]
» Controversy Marketing? from Business That Works - The Blog
Mr Kalashnikov: Theyre reliable, easy to use and low-maintenance
Id think this is a half-decent USP for a commodity like an umbrella, and most people wont know that the USP had violent origins. For those who do know though, Set... [Read More]
» Selling your name from Let Me See You Get Low
At least George Forman sold his name to something that semi made sense - healthy eating. It's a far cry from creating arms to umbrellas. Link: Seth's Blog: Fame does not equal brand. [Read More]
» Seth Gets On Tanner's Kalashnikov Brand-Wagon from Peacock Nine
This week is Seth Godin Week for Peacock Nine. A handful of us experienced Seths keynote address to the AMAs Insights Through Innovation conference in Phoenix . Stirred by his speech, we returned once again to his blog. (It had... [Read More]
» Kalashnikov: paraguas con marca de rifle from El Blog Salmón
Mikhail Kalashnikov, el inventor del AK-47, uno de los rifles más usados en la historia bélica, ha intercambiado la marca (que es su apellido) por un 30% de la compañía alemana MMI, la cual está especializada en la producción y venta de paraguas. Y dig... [Read More]
» Marca from Marca
Las expectativas del negocio han convencido a los analis [Read More]
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