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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« I hate it when facts ruin a good story | Main | I was wrong »

Farming and hunting

Five thousand years ago, every human was a hunter. If you were hungry, you got a rock or a stick and you went hunting.

The problem was that all of the animals were either dead or really good at hiding.

Fortunately, we discovered/invented the idea of farming. Plant seeds, fertilize em, water em, watch em grow and then you harvest them.

The idea spread and it led to the birth of civilization.

Everyone got the idea... except for marketers.

Marketers still like to hunt.

What we're discovering, though, is that the good prospects are getting really good at hiding.

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Listed below are links to weblogs that reference Farming and hunting:

» Client Relationships: Farming vs Hunting from Business Ethics & Social Enterprise
I regularly follow Seth Godins blog and always find something interesting and insightful in his posts. Today is no exception. Check out Farming and Hunting for a great analogy between how our ancestors progressed from hunter-gat... [Read More]

» Happy Hunting! from wantrepreneur
Seth has some intriguing words today on farming and hunting. (No! Really! It has to do with marketing!) Is it telling that what I always tell our sales guy when he goes to call on a prospect is, Happy hunting!? [Read More]

» Are you a hunter? from CommerceConnect - Interactive Marketing Services: Email - Search - Blogs
Ok, in case you haven't noticed by now, I am a big fan of Seth Godin. His post today asks Marketers if they Hunt or Farm. Here is a quick idea to take from this...instead of cold-calling, or sending a [Read More]

» Hiding prospects? or too much market? from elliptical . . .
Seth Godin: Five thousand years ago, every human was a hunter. If you were hungry, you got a rock or a stick and you went hunting. The problem was that all of the animals were either dead or really good at hiding. One could argue ... [Read More]

» C'mon, Seth. You can do better than that. from Sarah Says...
Seth Godin, my acclaimed marketing guru, just made an excellent point with an excellent analogy and based it on a falsehood. I had to wince. But it's intriguing and worth discussing, so let's throw it out on the table. Five thousand years ago, e... [Read More]

» La chasse et l'élevage from InteractiveBiz
Comme on le sait depuis la maternelle, il y 5000 ans, les hommes étaient tous des chasseurs. Quand vous aviez faim, vous preniez votre lance ou un caillou et vous partiez à la chasse. Le problème, c'est vous trouviez surtout des animaux morts et que le... [Read More]

» La chasse et l'élevage from InteractiveBiz
Comme on le sait depuis la maternelle, il y 5000 ans, les hommes étaient tous des chasseurs. Quand vous aviez faim, vous preniez votre lance ou un caillou et vous partiez à la chasse. Le problème, c'est vous trouviez surtout des animaux morts et que le... [Read More]

» From the anthropology files from The Journal Blog
... [Read More]

» The Hiding Harvest: A Seth Godin Perspective from PurplePastor.com
In my opinion, Seth Godin needs to conduct a few workshops for church planters and those interested in congregational renewal and parish development. We need to tune in to what he has to say. Consider this post, aptly titled Farming and Hunting... [Read More]

» Web Diggings - January 14, 2006 from Dig Tank
New N.J. Slogan: 'Come See for Yourself' - I guess New Jersey gave up on showing you why. I imagine... [Read More]

» Web Diggings - January 14, 2006 from Dig Tank
New N.J. Slogan: 'Come See for Yourself' - I guess New Jersey gave up on showing you why. I imagine... [Read More]

» Farming and Hunting. Chasing and Being Chased. from Smart Marketing
Seth Godin has a good post about how things have changed for marketers. He compares marketing to food production. He says while the civilized world has thrived by being "farmers", too many marketers are still "hunters". They spend their resources chasi... [Read More]

» We need giant bullseyes and homing beacons! from Vasey on Marketing
Earlier this month Seth Godin produced a very accurate piece on marketers being like hunters. Instead of 'farming' and then 'harvesting' leads we are blundering about with rocks trying to find the well hidden prospects. [Read More]

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