Flipping the Funnel--new ebook
The ideas I've been playing with over the last few years came together over the last few weeks... and my funnel post was a small part of that.
This new ebook (3 versions, 18 pages each, PDF format) explains how I believe some of the new Web 2.0 tools (flickr, del.icio.us, squidoo and others) combine with ideaviruses and the Purple Cow.
Here they are. Free to download from this site, free to post on your site... or to email to your team and colleagues.
That's an edition of the ebook optimized for corporations and traditional marketers.
You can also download a slightly different edition for politicians: Download FlippingPolitics
and a third one for non-profits: Download Flipping non profits