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« Farming and hunting | Blog Home | The problem with prototypes »

I was wrong

Trekking to Patterson, NJ tonight. Went to Yahoo maps, typed in the address and boom, "That address doesn't exist. Here are directions from the nearest town."

So I went back to my source. Checked it twice. Copied and pasted. Did a second Google search to be sure the address was right.

Turns out that Paterson only has one "t".

I share this with you because it's a great example of how dependent we are on the search engines to fix our mistakes for us. Should Yahoo Maps have "known" that Paterson is often spelled with two "t"s? Of course.

The danger zone is when only some of the obvious mistakes are caught. We're being trained to be sloppy, and expecting that will always work. Watch a kid search on Google--they don't even try to get the spelling right. Why bother?

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Listed below are links to weblogs that reference I was wrong:

» Even When Seth Godin Is Wrong, He's Right from Much Ado About Marketing
As a professional communictor myself, I often wonder how often we all think about the way we're conditioning people. We're so busy being clever that we often miss the obvious. [Read More]

» Sloppy is as sloppy does. from Mary's Blog
As Seth Godin ponders Google making us sloppy. We increasingly dont worry about little things like spelling since we assume correctly more often than not that Google is brilliant and will give us results if we ju... [Read More]

« Farming and hunting | Blog Home | The problem with prototypes »