Lather, rinse...

From Scott Hampton: unNotified Bodies - Stubborn Resistance to Change.

Sometimes I use this as an example when I'm at client sites. I tell them the moral of the story, too: "If you can't change the little things in your methods, you'll never change the big things. Pick something, make it better. Don't worry if it is just a little thing. If you lather, rinse, and repeat that a few times, you will have made a big difference. BUT if you wait for everyone else to change BEFORE you will, remember that everyone else is thinking the same thing, and so nobody will change anything. Don't wait for permission, or worry about doing something different, or invent reasons why you don't have authority. Somebody has to make the first move. It might as well be you. Change your world, today."

If you aren't doing anything different, how can you expect to accomplish anything different?