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All Marketers Tell Stories

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Free Prize Inside

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Linchpin

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Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Fear and Creativity | Main | Why change it? »

Non-linear media

Lynn Russo just did an email interview with me about a phrase I hadn't thought much about. Thought you might want to read the entire thing:

First, can you tell me, what does the term nonlinear
mean to you when it comes to advertising and marketing
online?

During the tv-industrial complex, shows and ads were
linear, because producers of media assumed we would start at
the beginning and sit till the end.

Enter the remote and tivo and the web and suddenly, you can
interact with what you want, when you want.

In what ways is online media already nonlinear?

online media has always been non linear, which is why every
single person or organization that has tried to turn the web into a big TV
has failed.

What value does this bring to the advertiser?

Most advertisers see a threat. Smart advertisers see a
chance to deliver anticipated, personal and relevant ads to
the people who choose to get them.

How do customers react/respond to the nonlinear aspects
of online media compared with the way they respond to a more
linear campaign?

Almost all "campaigns" are linear, because that's how
advertisers, producers, directors and story tellers think.

Are customers driving this nonlinear movement?

On the other hand, consumers of media don't think that way.
We browse. We reject the storytelling arc and just take what
we want, and then move on.

Where do you see this going? How will online media and
promotion become increasingly more nonlinear?

What works: messages from many places, not one, directed to
many different types of people, not one, that tell a story
we want to hear, but do it in many different ways

Can you think of any good examples of non-linear use of
the Internet?

all the stuff that works on the net... from chat to blogs to
adwords to google... it's all non-linear.

With squidoo, we're trying to build something that adds
structure to that non-linear nature. Organized non-linearity.

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Listed below are links to weblogs that reference Non-linear media:

» Traditional Advertising = Linear from CommerceConnect - Interactive Marketing Services: Email - Search - Blogs
Good advertising is non-linear. It is about being anticipated, personal and relevant. The web is non-linear. [Read More]

» Attracting the Edge from Sort's Feed
The place where everyone hangs out these days whether bloggerati or not, Baby Boomer or not, knowingly or not - the edge, as Umair Haque calls it - is the place that keeps people building and running businesses up at [Read More]

» Attracting the Edge from Sort's Feed
The place where everyone hangs out these days whether bloggerati or not, Baby Boomer or not, knowingly or not - the edge, as Umair Haque calls it - is the place that keeps people building and running businesses up at [Read More]

» Non-Linear Media from iPlot
Seth Godin is elaborating on "non-linear media" on his blog: "We browse. We reject the storytelling arc and just take what we want, and then move on." "What works: messages from many places, not one, directed to many different types [Read More]

» Non-Linear Media from iPlot
Seth Godin is elaborating on "non-linear media" on his blog: "We browse. We reject the storytelling arc and just take what we want, and then move on." "What works: messages from many places, not one, directed to many different types [Read More]

« Fear and Creativity | Main | Why change it? »