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« Swadeshi | Main | Fame does not equal brand »

Rulebreakers, and makers

I've gotten more email about Alex Tew's Million Dollar Homepage than almost any other specific topic, ever.

Most of the people who write believe:
a. they discovered it
b. I didn't know about it
c. there was a big lesson to be learned

I hesitated to post about it, largely because I didn't have a lot to add to the hooplah, unil I read Steve Yastrow's post on tompeters!

The interesting ideas in a changing world are those that inform us about how to behave in the future. New rules are worth learning.

On the other hand, if someone breaks a rule in a way that can rarely be duplicated, we don't learn a whole lot--unless there's a pattern.

I think Alex brilliantly manipulated the current architecture of the web in order to earn a substantial profit. And he did earn it... his investment of cash and time was substantial.

When I see the 10,000 copycats out there, all I can do is sigh. Why do they believe this is a new trend? Why do they think it's going to become an important part of the marketing mix, and are they really so naive to believe that they, and they alone, will earn even more than Alex did?

Yes, "? and the Mysterians" hat a hit song and wore masks, but that doesn't mean that wearing a mask and naming yourself after a punctuation mark is a new rule.

I'm frequently reminded of the lemming gene in mankind when I clean out my spam box. A subject line will show up and within minutes, it will be copied by 100 other spammers. Because copying the new rule feels easier and safer and more profitable than inventing a new rule. And in the world of spam, it guess it probably is.

In this case, though, I don't think you should quit your day job (Alex should, though, and apparently has).

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Listed below are links to weblogs that reference Rulebreakers, and makers:

» It's already old news from Peter T Davis's Small Business Blog
Sure there are 10,000 copycats already, as Seth Godin points out. I'd say, it's more about originality than about rules though. Originality is independent of rules. You can be original without making a new rule or you can be original and create a w... [Read More]

» MicroScopic Marketing On the MillionDollarHomePage from Jack Yoest
The MillionDollarHomePage Alex Tew set up a web page of a 1,000,000 pixels; selling each pix for $1. Alex has auctioned off his last 1,000 pixels for $38,100 US and explains that: ... officially all one million pixels on... [Read More]

» Million Dollar One Hit Wonder from Servant of Chaos
Many of my colleagues were discussing Alex Tew's million dollar homepage the other day ... for the second time. I mention that it is only the second time, as it wasn't a long discussion, and it has not been a [Read More]

» Another Million Dollar Yawn from Shotgun Marketing Blog
Now there's another copycat of the Million Dollar Homepage...the Valentine Homepage. Since I'm too lazy to rant, please see what Seth had to say. [Read More]

» Pixel Advertising from Marketing for Nerds
milliondollarhomepage.comwww.paginadaunmilionedieuro.com www.laprimapaginadaunmilionedieuro.it Branding and the million-dollar-homepage [da: brainsparks]Rulebreakers and Makers [da sethgodin.typepad.com]millioneuroblog.com - Pixel AdvertisingPixel Adve [Read More]

« Swadeshi | Main | Fame does not equal brand »