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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« I was wrong | Main | Setting expectations »

The problem with prototypes

"This is just a sketch."

"...a rough draft..."

"...something we threw together..."

I'm a huge fan of prototyping. Prototyping just about anything is faster and more effective than ever before. It makes hypothetical questions go away and surfaces real issues. It gets things moving. And most important of all, prototyping eliminates fear.

BUT

If you use a prototype to try to persuade someone of an idea, be careful. Most people you know are not as conceptual as you are, especially about stuff you really care about. The first prototypes for an iPod or a book cover or a Starbucks or a six-year public works construction project certainly did not impress the outsiders who saw them.

Too many times, I've gotten excited about an idea and created a conceptual prototype. And almost every time, people, smart people, didn't get it.

Here's my new prototype rule of thumb: your prototype has to be better (better build quality, faster interface, better lighting, whatever) than the finished product is going to be. That's what people expect anyway--they see your prototype and take off 20% for reality.

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Listed below are links to weblogs that reference The problem with prototypes:

» On Seth and prototypes and storytelling from metacool
Seth Godin wrote an interesting post about prototypes today. I disagree with where he went with this argument, but being of a Voltaire-ish world view, I'm really happy with him saying it. Here's how my email response to Seth went:Hi [Read More]

» On Seth and prototypes and storytelling from metacool
Seth Godin wrote an interesting post about prototypes today. I disagree with where he went with this argument, but being of a Voltaire-ish world view, I'm really happy with him saying it. Here's how my email response to Seth went:Hi [Read More]

» On Prototypes from Tata Interactive Systems
Seth Godin makes an interesting point in “The problem with prototypes”, when he says “your prototype has to be better than the finished product is going to be.” This is something we come across quite often in our work, when [Read More]

» On Prototypes from Tata Interactive Systems
Seth Godin makes an interesting point in “The problem with prototypes”, when he says “your prototype has to be better than the finished product is going to be.” This is something we come across quite often in our work, when [Read More]

» A rough draft from gmtPLUS09
More than anything, to get caught up in a concept is a plausible suspect to the demise of many of my pet ideas. The main thing is the inability to set up a good setting for the target audience. Getting [Read More]

« I was wrong | Main | Setting expectations »