What would David do?

David Meerman Scott reports that his new ebook The new rules of PR: How to create a press release strategy for reaching buyers directly is getting more than a thousand downloads a day. The ebook contains a simple idea, well presented. He also tells me that he's getting plenty of traffic from his Squidoo lens, which feeds his blog, which feeds his ebook and then back to his lens.

We're seeing a new ecosystem, where each of the pieces is slightly different from the tools we're all used to.