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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Today's Metaphor: marshmallows | Main | It's national hype week. »

A million little cuts

Most businesses don't fail dramatically.

They do it slowly.

But you wouldn't know that for sitting in at meetings or listening to speeches. Same is true, of course, for countries, non-profits and other organizations.

Human beings respond to emergencies. It's easy to get everyone to take action if we're in the middle of some sort of security crisis... but fixing the educational system isn't going to happen.

Faced with the gradual, inexorable decline that faces most organizations, it's just natural to try to fix the problem with a broad stroke. A big ad campaign or a new slogan or a totally redesigned website.

The answer, more likely than not, is to consistently and regularly stop the bleeding. To improve the boring stuff.

Organizations fail slowly. They often succeed fast, though. That's where the remarkable comes in. So, if I had to summarize it: You take a big step up... by being bold. But you avoid a slow death by getting every little thing right.

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Listed below are links to weblogs that reference A million little cuts:

» Fast vs. Slow from Business Opportunities Weblog
Seth Godin: Most businesses dont fail dramatically. They do it slowly. Organizations fail slowly. They often succeed fast, though. Thats where the remarkable comes in. So, if I had to summarize it: You take a big step up…... [Read More]

» Succeed Fast Fail Slowly from David V. Lorenzo | SoHoSavvy.com
Seth Godin provides us all with a lesson in thesuccess and failure of a small business. Here are his thoughts: Most businesses dont fail dramatically. They do it slowly. But you wouldnt know that for sitting in ... [Read More]

» Stopping the bleeding from a million little cuts from Strategy Central
You're launched, you're in the air, you're start-up strategy worked...and now what? In Seth's posttoday he talks about how most businesses don't fail dramatically. Yeah, there are the big splashy failures like Enron, etc., but they're nowhere near the ... [Read More]

» Death by Seth.... from LeaderNotes
The right leader to take bold steps may not be the right leader to execute the details of a business. We often see great leaders in entrepreneurship fail when execution and optimizing assets becomes more valuable than ideas. [Read More]

» Tail wags dog from think mojo
We live in a time of abundance like none before, with affluenza one of the leading (and rarely diagnosed) causes of malcontent in the developed world. Its one of those things that dont get talked about at dinner parties. Chris Anderson t... [Read More]

« Today's Metaphor: marshmallows | Main | It's national hype week. »