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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The easiest way | Main | Middlemen, radio and sharks »

Bits are free

It doesn't cost anything more to deliver a thoughtful, powerful, profitable note. It just takes guts to write one.

Jonathan Cruce shares this (edited, a bit, by me):

He wrote this note to a company, via online form:

Product Model: 2461 Serial : Comments: I have a Gigaphone 2461. After my
1 year old son pressed some of the buttons on the handset and base, I
find that the phone is dialing in pulse mode.  The manual shows a
tone/pulse switch on the bottom of the base unit.  My base unit has no
tone/pulse switch.  How can I switch the phone back to tone dialing
mode??  Thanks!

Company's response via email

Dear Jonathan,
Thank you for your recent inquiry to our Consumer Sales and Service
Center.
Keep the original email attached with our response in case further
assistance is needed.
The Tone/Pulse switch is located at the bottom of the base unit.
However, if there is no switch, you may try this short procedure on your
base unit:
1.) Press and hold the [SELECT] button.
2.) The display on the base unit will display TN (Tone) or PU (Pulse).
3.) If you see PU on the display, press and hold [SELECT] again.
We apologize for any inconvenience this may have caused.
VTech Communications
Consumer Sales and Service Center

-----------------------------------------------------------------
* Click the following link to visit our online store for
all of your telephone and accessory needs!
http://www.vtechphones.com/vtechui/shop

* Your product may qualify for the VTech Product Protection Plan.
Click the link below for more information.
http://www.vtechphones.com/vtechui/warranty/warranty.cfm

But what, Jonathan wants to know, if the letter had said:

---
Dear Jonathan,

I really appreciate that you purchased a VTech phone, and I'm truly sorry
that you're having this problem.  You indicated that there is no
tone/pulse switch on the bottom of your base unit as shown in the owner's
manual. 

You're right! This isn't the first time we've run into this issue; it appears
that when we updated the phone model we didn't update the owner's manual.

We try hard to catch these errors, but every once in a while one gets
through.  You can switch your base between pulse and tone mode by holding
down the "Select" button for a couple of seconds.  The display on the base
unit will read "TN" if you're in tone dialing mode, and "PU" if you're in
pulse dialing mode. Just press and hold "Select" again if you need to
change between modes.

Once again, I'm sorry that our owner's manual was not updated to reflect
this change.  If there's anything else I can do for you, just let me know!

Thanks,
Joan Smith, VTech Customer Service Guru

By the way Jonathan, I noticed that you're using an older model 2.4 GHz
phone system.  If this is working for you, that's great!  We expect these
phones to be around for a while.  But with more and more wireless devices
using the 2.4 GHz spectrum, you may begin experiencing interference on
your line.  Unfortunately we can't do anything about that on a 2.4 GHz
system, but we have a sale coming up on the newer 5.8 GHz digital spread
spectrum phones, that will let you talk clearly up to 1/2 mile from your
house!  Go to www.vtech.com to see what's available.  Put in the code
JSVT234 and I'll give you 20% off any phone we offer!


Same amount of time to send, same incremental cost. It's easier to write if you you imagine that you are writing to a person, not a screen, I think.

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» Seth Godin Nails It...Again from Metzger Associates' Blog
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» How to write a customer e-mail from Writelife
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» "Oh! The Humanity!" - Simple Formula For Avoiding The Bad Pitch Blog from PR Squared
No one in the PR game wants to find their name posted at the Bad Pitch Blog. This blog has ginned up a lot of interest in PR circles, and rightfully so. Better that we self-police ourselves than have reporters... [Read More]

« The easiest way | Main | Middlemen, radio and sharks »