Flipping the newspaper funnel
Darren Devitt points us to (warning, gratuitous bathing suits in February alert): Heidi Klum's Search for Top Models: When Super Skinny Is "Too Fat" - International - SPIEGEL ONLINE - News.
Scroll down to the bottom and you'll notice a technorati link.
One of the most popular newspapers in Europe is now pointing its readers to what people all over the world are saying about the subjects of their stories. For each and every story.
PS I picked the racy example, not Darren