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Seth Godin has written 18 bestsellers that have been translated into 35 languages

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Seth's most important book about the art of marketing




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Why the internet works (and doesn't) for your business. And vice versa.



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The Icarus Deception

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Unleashing the Ideavirus

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V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.




We Are All Weird

The end of mass and how you can succeed by delighting a niche.



Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.



THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

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« "I don't believe it" | Main | Not a stunt »

How can I get more traffic?

That's the number one request (other than, "pass the salad dressing") of most of the people I meet.

The problem, of course, is in the "get." The request has at its foundation the assumption that what you've built has somehow earned attention. "Our business model is working great--we just need more traffic..."

People never say, "how can I earn more traffic?" or "How can I rethink the core of what I'm offering so that it organically attracts people who want to see it?"

Getting traffic is a little like getting a date. You can probably manipulate the system for a little while (I had a roommate in college who was great at it) but self-reinvention is a markedly better long-term strategy.


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Listed below are links to weblogs that reference How can I get more traffic?:

» Getting vs. Earning Traffic from MentalVelocity
Seth Godin makes an interesting post today exposing the follies of the question that every popular blogger (into which category I do not yet qualify) dreads: How can I get more traffic?  Go read his reply.  Ill wait. All done?  ... [Read More]

» Hoe verdien ik meer aandacht? from Enthousiasmeren
Zojuist las ik een stelling op het weblog van Seth Godin die ik hier graag ook kwijt wil. De meest gestelde vraag aan website-bouwers met een succesvolle website/weblog (lees veel bezoekers) is Hoe krijg ik meer verkeer? Seth stel... [Read More]

» What he said from More Sales, without Cold Calling!
Only hours ago I posted about the importance of getting rid of the "get" mentality in sales and replacing it with "give," and now Seth Godin has just posted a similar message intended for marketers ... read it here. It [Read More]

» Giving Them a Reason to Want You from LandingTheDeal
Author Seth Godin makes a keen observation that goes to the very core of successful selling: They have to want what you have. Seth asks the question, what are you doing to earn the right for you to speak with... [Read More]

» Why Do I Blog? from Strategy Central
That is a good question. Why do I blog? I remember how I got into this blogging thing. I somehow found out about Terry Storch's blog. Don't remember how exactly...but he may have referred to it in a reply to [Read More]

» Requiem For A Restaurant from Customer Service Experience
I am in mourning. My all-time favorite breakfast restaurant, which had both outstanding customer service and outstanding food, has closed its doors. Owens Restaurants, a chain with nine Texas locations went out of business as of two weeks ago. Accordin... [Read More]

» Earn Your Traffic from Jeremy Zawodny's blog
Seth answers the question "how can I get more traffic?" by questioning the word "get" in the question. People never say, "how can I earn more traffic?" or "How can I rethink the core of what I'm offering so that it organically attracts people who want ... [Read More]

» Getting more traffic to your legal and professional services blog from LexBlog Blog
Lawyers and professional service people publishing blogs need to be more concerned with the value they are providing people than quick fixes via search engines and the like meant to draw traffic to their blog. I'm always telling clients and... [Read More]

» You can't "get" more traffic from Phil Gerbyshak Challenges You to Make It Great!
Over at Seth Godin's blog today, he poses the question How can I get more traffic? His answer is simple: You can't get more traffic. You have to earn it. I completely agree with Seth. I was just looking at my stats for the last 4 days, and I noticed [Read More]

» The Reversed Funnel Reversed from Servant of Chaos
I love the idea of reversing the funnel, but once you DO reverse the funnel and have customers and employees and your other constituents telling your story, you also need to allow them somewhere to return to. You need and [Read More]

» Traffic Gotten, Traffic Earned from The Vision Thing
When I read Kevins post, I thought of Seths post. Kismet! ... [Read More]

» Thanks for the Backup Seth... from Search Engine Guide Blog
For years I've been droning on and on in articles and conferences about the idea of earning links, earning traffic and earning customers with hard work and great content. Apparently I'm not the only one pushing this idea, but just... [Read More]

» Sunday musings from Million People Page Blog
I found myself awake at 4:30am this morning, thanks to a head cold, and despite a branded hot lemon drink, found I couldn't get back to sleep at all. So, out of sheer want of anything better to do whilst waiting for sunrise, I settled down to surf the net [Read More]

» Link Baiting (How Nick Wilson Created SEO Even Seth Godin Could Love) from Stuntdubl Search Engine Marketing Consulting
... [Read More]

» Link Baiting (How Nick Wilson Created SEO Even Seth Godin Could Love) from Stuntdubl Search Engine Marketing Consulting
... [Read More]

» The Key to Internet Advancement from SEO
Post about how categorization helps determine the success of a website or business. [Read More]

» Building Traffic on the Web from The Evolving Internet Marketer
I started blogging in November 2003. I wrote 3 posts through the end of the year. I wrote 10 posts in 2004 with nothing after July of that year and didnt post anything else for over a year, until November, 2005. Since then Ive STARTED blo... [Read More]

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» Get more traffic the old-fashioned way from Donor Power Blog
Everyone asks how they can "get more traffic." Seth Godin gives the hard but true answer in How can I get more traffic?: You don't get more traffic, you have to earn it: People never say, "how can I earn [Read More]

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» Earn Traffic from Fraser Mcculloch
Every project I am working on seems to have the same problem: I need more traffic. Reviewing Seth's article, I am looking at the problem from the wrong angle. Quoting Seth: People never say, how can I earn more traffic? [Read More]

« "I don't believe it" | Main | Not a stunt »