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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A million little cuts | Main | ABC (and D) »

It's national hype week.

The New York Times features a half page article, complete with neat illustration, about the Oscar nominations. National Public Radio makes it a headline: "The nominations will be announced tomorrow." This is news?

Same day, the Times also features not one but two food articles about what to serve while watching the big game. Add to that an insightful article about roman numerals and what will happen to the NFL when it's time for Super Bowl LXXXVIII.

And we're all jealous.

We're all jealous that we're not the focus of hype week. If I could just get on Letterman, the Today Show (not Oprah, she's too mean), the front page of the Times, the radio, the local news... all on the same day... if I could just do that, then our marketing problems would disappear.

Yep.

But in order for there to be a long tail, there needs to be a short head. And last time I checked, the line for tickets to the short head was closed.

Better, I think, to empower your fans and do an end around than to sit around waiting for Degeneres to call...

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Listed below are links to weblogs that reference It's national hype week.:

» Keeping with the Hype Theme from MLM Business Opportunities Blog
Empower your fans (downline and customers). Serve them and deliver more than they expect at every chance you get. They will tell someone. You wont need the hype. Its National Hype Week: Were all jealous that we... [Read More]

» Short Head of the Long Tail - it's everywhere you go from WebMetricsGuru
The Long Tail shows up in many places, but just as there is a Long Tail, theres also a Short Head to it. Chris Anderson came up with The Long Tail in 2004:The long tail, colored in yellow....relative handful of... [Read More]

« A million little cuts | Main | ABC (and D) »