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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Don't tell me you don't have any good ideas | Main | Juicy new google feature »

More superstition

Joanna Ossinger, a Journal copyeditor, writes in the  WSJ.com - The Problem With Parody.

It's difficult to tell how such cases would fare in a courtroom. Copyright law doesn't specifically address Internet parodies, so they would fall under "fair use" doctrine, which covers newly developed technologies and situations.

This, of course, is nonsense. That's not what fair use is, and an Internet parody is no different from any other kind of parody.

So many decisions we make every day are about stuff we know almost nothing about. We believe our tech guys or the writers at the Wall Street Journal. We believe the car dealer or the talking head on Fox. We make decisions about website design, product quality, environmental impact and yes, copyright law, all without understanding the basic principles involved.

No, you can't learn everything--they keep making more info every day, and you'll never keep up. But being a polymath is underrated. Today, it's almost essential that you dig deep enough, that when you're making a high-leverage decision, it's essential to know if it's based on superstion or fact.

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Listed below are links to weblogs that reference More superstition:

» Knowing Enough to Make the Right Decision from Career Intensity Blog - David V. Lorenzo
Seth Godin reminds us that we make decisions based upon imperfect information every day. We hire doctors, lawyers, accountants and other specialists to help educate us. In the end we make decisions based upon the information they provide us.&n... [Read More]

« Don't tell me you don't have any good ideas | Main | Juicy new google feature »