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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« The last time | Main | It's here, the microsoft ipod packaging parody »

Once more, but slowly

How much of what you're transmitting is actually getting through?

Of course you're listening. You're the one that's sharing such valuable insight with the universe. You're busy talking about your product or your new book or your organization. You walk into a meeting and there are four impatient people sitting around the table, urging you on, faster faster faster don't waste our time.

So you assume that they're getting it the first time.

They're not.

Odds are, your very clear, very useful ideas are getting garbled in translation. I'll do a post on a topic, and people will trackback to it, announcing that I've said something quite different. I double check my riff to be sure I said what I meant to say, and yes, I did. But they didn't hear me.

It's so tempting to compress your ideas into the smallest possible space and assume that the text or the images or the design will carry the day. But we know that repetition is essential.

The paradox is that the long stuff gets skipped. The long stuff gets ignored. Short books sell better, short commercials get more viewers. So repetition becomes essential. It'll bore your biggest fans, but you can do that (a little).

Sticking to (and building on) your story works if you do it over time.

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Listed below are links to weblogs that reference Once more, but slowly:

» Short and Sweet from LandingTheDeal
I'll keep this short and sweet: Your advertising and sales messages are probably way too long. Seth Godin agrees with me, which has to count for something. Here's the text of an e-mail I got from J. Peterman's website (yes,... [Read More]

» Seth's Head from MidMarketMaven
I love reading Seth's blog. His logo is apt. Reading his blog is like getting into his head. Today Seth is talking about the need for repetition. From my standpoint as an investment banker, I have seen this over and... [Read More]

» The Importance of Context from Marketing Interactions
How much of what you're transmitting is actually getting through? That's the first line of Seth Godin's blog post, Once more, but slowly. His assertion that we think people are getting our ideas the first time around, but they really don't, is somethin... [Read More]

» Brevity from tony morgan | one of the simply strategic guys
Seth says short works. I agree. [Read More]

» Sticking to a Simple Story from Strategy Central
During my seven years at Fellowship of The Woodlands I had the chance to see some amazing things. In fact, although we were longing to return to California, we stayed because we wanted to see what God would do next. [Read More]

» euoif from tgjn
foaou [Read More]

» The Value of Repetition.. Again from Coding Horror
I was struck by a comment in Steve Yegge's not-so-new blog: How could you have arrived at [the conclusion that top tech companies do a good job at interviewing] after reading this blog entry? Did you read a different... [Read More]

» The Value of Repetition.. Again from Coding Horror
I was struck by a comment in Steve Yegge's not-so-new blog: How could you have arrived at [the conclusion that top tech companies do a good job at interviewing] after reading this blog entry? Did you read a different... [Read More]

« The last time | Main | It's here, the microsoft ipod packaging parody »