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SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« January 2006 | Main | March 2006 »

What happened to Ford

Suvsales Thousands of little cuts.

Today's Globe and Mail reports that Ford Explorer sales are down about 250,000 units a year in just five years. At $4,000 a unit, that's about a billion dollars in profit. Every year.

This chart is just part of the problem. Another slow death because it was easier to do nothing.

Peep Surgery

Inspired by the marshmallow post, Laurie Kalmonson points us to: Peep Surgery.

Kathy gets it (with pictures, even)

Dave Aaldering sends us to Creating Passionate Users: Death by risk-aversion.

Wait!

Stop!

Please?!

Fact: about half the visitors to your website leave after less than five seconds.

Fact: the percentage that spend less than that on your ad or your packaging is even greater.

Two choices:
grab the quickie browsers FAST and turn them into interested prospects (somehow)
or
ignore them and realize that you only get a chance to talk to the people who are going to stay for more than five seconds anyway. The rest of the population is ignoring you... don't them distract you from your real mission, which is to amplify interest, not create it.

If you can do the first, more power to you. Please let the rest of us know what you come up with.

ABC (and D)

Today's quote from Hugh: gapingvoid: lift notes.

[NOTE TO SELF:] A lot of marketing people seem to be hoping for a proven blogging method that is (A) invented by somebody else, (B) easy to replicate, (C) easy to implement, and (D) easy to sell to their boss. Good luck.

It's national hype week.

The New York Times features a half page article, complete with neat illustration, about the Oscar nominations. National Public Radio makes it a headline: "The nominations will be announced tomorrow." This is news?

Same day, the Times also features not one but two food articles about what to serve while watching the big game. Add to that an insightful article about roman numerals and what will happen to the NFL when it's time for Super Bowl LXXXVIII.

And we're all jealous.

We're all jealous that we're not the focus of hype week. If I could just get on Letterman, the Today Show (not Oprah, she's too mean), the front page of the Times, the radio, the local news... all on the same day... if I could just do that, then our marketing problems would disappear.

Yep.

But in order for there to be a long tail, there needs to be a short head. And last time I checked, the line for tickets to the short head was closed.

Better, I think, to empower your fans and do an end around than to sit around waiting for Degeneres to call...

A million little cuts

Most businesses don't fail dramatically.

They do it slowly.

But you wouldn't know that for sitting in at meetings or listening to speeches. Same is true, of course, for countries, non-profits and other organizations.

Human beings respond to emergencies. It's easy to get everyone to take action if we're in the middle of some sort of security crisis... but fixing the educational system isn't going to happen.

Faced with the gradual, inexorable decline that faces most organizations, it's just natural to try to fix the problem with a broad stroke. A big ad campaign or a new slogan or a totally redesigned website.

The answer, more likely than not, is to consistently and regularly stop the bleeding. To improve the boring stuff.

Organizations fail slowly. They often succeed fast, though. That's where the remarkable comes in. So, if I had to summarize it: You take a big step up... by being bold. But you avoid a slow death by getting every little thing right.

Today's Metaphor: marshmallows

John Richardson has an interesting riff about a Stanford study about marshmallow consumption: Success Begins Today � Marshmallow Musings. I don't know what to make of the very last paragraph, but the rest is certain to get you thinking.

« January 2006 | Main | March 2006 »