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« Clever radio riff | Blog Home | Bits are free »

The easiest way

Just got a bulk mailing from an acquaintance. First line:

First, my apologies for sending this "form letter," I'm trying to reach a lot of people at the same time, and this is the easiest way to do it.

a. is it an accident that "acquaintance" and "acquire" have similar roots? Hint, I don't belong to you.

b. if it's easier for you but a pain for me, why should you do it?

c. if you have to start a call or letter by apologizing for making the call or letter, accept the fact that the communication is going to cost you relationship points.

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