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Greg Ness has a nice riff on Staples easy button.
I think I'd alter it to be the "certain" button. Lots of people are willing to work hard. Not as many are willing to take intellectual or project risk. As a result, they make boring stuff that's quite likely to fail.
If you could embark on a marketing campaign that was certain to work, would it matter how hard it was to do or how much it would cost? Not likely. People hesitate because they're just not sure.
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Listed below are links to weblogs that reference The Easy Button:
» Easy or Certain? from LandingTheDeal
Greg Ness' thoughts, as wellas Seth Godin's,on the Staples Easy button got me thinking about how that applies to sales. Would a salesperson rather have an easy button or a certain button? If you're ... [Read More]
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» A sure thing - or an easy thing? from Business Owner's Blog
Heres a business based around the idea that people would prefer a CERTAIN button to an EASY button. Seth Godin makes the comment regarding the Staples Easy Button promo.
If you offer a promotion, rebate, coupon or something where you dont... [Read More]
» ¿Cómo te ven tus clientes? from Blog de Gonzalo G. Cotorruelo
Es otro día tuve una discusión con un amigo y compañero de trabajo que me dijo:
Cuesta lo mismo hacer las cosas bien que hacerlas mal.
Yo no estoy de acuerdo con esa afirmación, nunca lo he estado y creo que nunca lo estaré. Hacer la... [Read More]
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