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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« "Yeah, but my other son is a stableboy..." | Main | Welcome, Malcolm »

The Easy Button

Easy_1 Greg Ness has a nice riff on Staples easy button.

I think I'd alter it to be the "certain" button. Lots of people are willing to work hard. Not as many are willing to take intellectual or project risk. As a result, they make boring stuff that's quite likely to fail.

If you could embark on a marketing campaign that was certain to work, would it matter how hard it was to do or how much it would cost? Not likely. People hesitate because they're just not sure.

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Listed below are links to weblogs that reference The Easy Button:

» Easy or Certain? from LandingTheDeal
Greg Ness' thoughts, as wellas Seth Godin's,on the Staples Easy button got me thinking about how that applies to sales. Would a salesperson rather have an easy button or a certain button? If you're ... [Read More]

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» A sure thing - or an easy thing? from Business Owner's Blog
Heres a business based around the idea that people would prefer a CERTAIN button to an EASY button. Seth Godin makes the comment regarding the Staples Easy Button promo. If you offer a promotion, rebate, coupon or something where you dont... [Read More]

» ¿Cómo te ven tus clientes? from Blog de Gonzalo G. Cotorruelo
Es otro día tuve una discusión con un amigo y compañero de trabajo que me dijo: Cuesta lo mismo hacer las cosas bien que hacerlas mal. Yo no estoy de acuerdo con esa afirmación, nunca lo he estado y creo que nunca lo estaré. Hacer la... [Read More]

« "Yeah, but my other son is a stableboy..." | Main | Welcome, Malcolm »