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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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v.is.for.vulnerable

V Is For Vulnerable

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Switching costs | Main | Once more, but slowly »

The last time

This might be the last time you see me in your hotel.

It might be the last time you get to give me support on the $3,000 a month web hosting I'm buying from you.

It might be my last blog post (unlikely, but possible).

With so many choices, every business lives right on the edge. When you were the only florist in my town, storming off in a huff cost me as much as it cost you. Now, it's sort of trivial to just type a few different letters into my browser.

Yes, switching costs make some people hesitate before moving to Firefox or KPMG or National Rent a Car. But when customers have been trained to no longer tolerate imperfection, they can go (forever) at any moment.

I try to give every speech I do like it might be the last chance I ever get to give one. I still remember the last canoe lesson I gave, the last time I walked out the door at my one real job and the last time I talked to my mom. Sometimes you get advance warning, sometimes you get to cherish the moment or try a bit harder. Other times, though, it just--stops.

If you know that tomorrow is your last chance, is it going to go differently?

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» Never again on KLM from The listener
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» La ultima vez from El Blog de Enrique Dans
Seth Godin escribe en "The last time" sobre el poder de los clientes para decir adios cuando las cosas no estan a su gusto. En los mercados de hoy, con los competidores a un clic de distancia, tu capacidad de retencion de los clientes depende de dos ... [Read More]

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39 lead changes among 18 drivers over 3 hours, 33 minutes and 26 seconds. Average speed 143 mph. This year's winner of the Daytona 500 took home $409,358 more than [Read More]

» This may be your last time from WebMetricsGuru
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» Are Your Employees Missing The Big Picture? from Customer Service Experience
A long time ago in a galaxy far, far away, I was first a trainee, then a manager in a “fine” jewelry store. My first week on the job I sold several pieces of gold-filled jewelry then was teased by... [Read More]

» Percepción de Valor Plug Play from Blog de Gonzalo G. Cotorruelo
Cuando adquirimos un producto o servicio, ha culminado una tarea importante, que es conseguir que un consumidor contrate o compre algo. Pero empieza otra mucho más importante, que es la que determinará que le guste, repita y hable maravillas de él: ... [Read More]

« Switching costs | Main | Once more, but slowly »