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All Marketers Tell Stories

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Why the internet works (and doesn't) for your business. And vice versa.

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The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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V Is For Vulnerable

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we.are.all.weird

We Are All Weird

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Whatcha Gonna Do With That Duck?

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The Reason

The reason they teach biology before they teach chemistry in high school is that biology was invented first. Even though you need chemistry to do biology, but not vice versa.

The reason that you have a water bubbler in your office is that it used to be difficult to filter water effectively.

The reason that Blockbuster exists is that VCR tapes used to cost more than $100.

The reason that SUVs have a truck chassis is that the government regulates vehicles with a truck chassis differently.

The reason you have a front lawn is to demonstrate to your friends and neighbors how much time and energy you're prepared to waste.

The reason the typewriter keyboard is in a weird order is that original typewriters jammed, and they needed to rearrange the letters to keep common letters far apart.

The reason we don't have school in the summer is so our kids can help with farmwork. Or because it's too hot and there's no air conditioning...

The reason there's a toll on that bridge but not on that road is that there used to be a ferry on that river, and the ferryman needed to make a living.

The reason you go to a building to go to work every day is that steam or water power used to turn a giant winch-like structure that went right through the factory building. Every workman used that power to do his work. As factories got more sophisticated, it remained efficient to move the workers, not the stuff.

What's your reason?

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Listed below are links to weblogs that reference The Reason:

» The reason for cold calling from More Sales without Cold Calling!
I just read a profound post on Seth Godin's Blog ... read it here. It made me realize the reason for cold calling: You cold call because modern self-marketing wasn't possible when cold calling was invented. And yet in this [Read More]

» What's Your Reason? from Pretzel Logic
I firmly believe that some of the things businesses do is simply because that's the way they've always done things - whether or not they make any sense. The RIAA in the US is trying to regulate how we use our iPods, instead of embracing them. The iP... [Read More]

» ¿Cuál es tu motivo? from Alvaro Gregori, e-learning y formación corporativa
Si la tecnología lo está cambiando todo, ¿cuál es el motivo para que sigamos haciendo las cosas como antes?. Seth Godin plantea varias cuestiones que actualmente carecen de sentido, pero que se siguen haciendo del mismo modo, ritualmente, aunque se... [Read More]

» The reason from Vy Blog
To continue the post below, read Seth's list of the reasons. Then try to answer the question at the end. If you don't have an answer, marketing ain't for you today. [Read More]

» Random for a Reason from Debanter
Today's post about reasons on Seth Godin's blog is so fun to read (and yet meaningful, I'm sure, in different ways to each and every person who takes it in), it bears reposting and repeating: The reason they teach biology [Read More]

» But We've Always Done It This Way... from berbs.us
I can't stand to hear those words in a business setting. Doing things a certain way just because you did them that way in the past is a stupid STUPID reason. In fact, I'd go as far as to say... [Read More]

» Whats Your Reason? from Worthwhile Living
We all do things because weve always done them that way. Or maybe because thats the way our parents did it when we were growing up. Seth Godin, on his blog, posted about some things we do today that are relics of some reason that’... [Read More]

» Seth's Thought Question from MidMarketMaven
What's your reason? Seth asks, after explaining that the reason so many things are done the way they are is determined by archaic patterns (my favorite being that the QWERTY keyboard pattern was driven by the need to put frequently... [Read More]

» Reasons that never were from Yoz Grahame's Cheerleader
Still in the process of blog moving, still about to blog about Ning, etc. But until then, a huge glaring fish in a bucket: Seth Godin's post on legacy reasons. Lots of trackbacks, none of which seem to have caught... [Read More]

» Reasons that never were from Yoz Grahame's Cheerleader
Still in the process of blog moving, still about to blog about Ning, etc. But until then, a huge glaring fish in a bucket: Seth Godin's post on legacy reasons. Lots of trackbacks, none of which seem to have caught... [Read More]

» Seth Godin on reasons... from Heather's "Marketing at Microsoft" Blog
This is exactly why I bring the hiring managers to the candidates. I hate "the way we have always done... [Read More]

» Questioning An A-Lister from Pencil Bros. Geology, Inc.
[Read More]

» There's a reason for everything ... from LawBiz Blog
Seth Godin says there's a reason for everything. What's your reason? Put another way, without clients there is no reason to be a lawyer. Why do so many lawyers have complaints registered against them by their very own clients? Why... [Read More]

» The Reason for ..... from WebMetricsGuru
Last night I read a post on Seth Godin's blog called The Reason. The reason something comes into existance is usually not the same reason it continues to be used. Seth says.... The reason the typewriter keyboard is i... [Read More]

» Challenge the Reason from MLM - Network Marketing Blog
From Seth's Blog:The reason the typewriter keyboard is in a weird order is that original typewriters jammed, and they needed to rearrange the letters to keep common letters far apart. The reason we don't have school in the summer is [Read More]

» Why be weird? from The Lefthanded Writer
Well, here's a perfect example, from Seth Godin. Read his post entitled The Reason. Doing things the way the've always been done can be a good thing: we don't want to be constantly reinventing the wheel. However, times change, circumstances change..... [Read More]

» What Are Your Reasons? from Lean Manufacturing Blog
A great piece here on Seth Godin's blog. He's primarily a marketing guru, but I thought this was thought-provoking about why things "have always been this way." It certainly applies in the lean world, we forget sometimes why something is the way it is.... [Read More]

» Three Whys and the Reason from FreeCashSpace
Seth Godin has posted a great blog entry called The Reason about why we often do things the way we do because that's the way we've always done them, or for legacy reasons -- reasons that might've made sense once, but not any more. The QWERTY keyboard... [Read More]

» Three Whys and the Reason from FreeCashSpace
Seth Godin has posted a great blog entry called The Reason about why we often do things the way we do because that's the way we've always done them, or for legacy reasons -- reasons that might've made sense once, but not any more. The QWERTY keyboard... [Read More]

» what's your reason? from [thoughts from the sugar bowl]
Time for a little navel-gazing. This blog entry by Seth Godin is pretty much complete without my blundering input: The Reason: "The reason the typewriter keyboard is in a weird order is that original typewriters jammed, and they needed to... [Read More]

» Godin, Making You Think (Again!) from Pepperdine Graziadio School of Business and Mgmt
Another absolutely brilliant post from Seth Godin. And it's brilliant for two reasons: It provides great inspiration for launching a business. What Seth doesn't write in this particular post- but you know he means if you've read his stuff before-... [Read More]

» Why Do You Do What You Do? from Career Intensity Blog - David V. Lorenzo
Seth Godin offers us some more great insight in his post on reasons. Here it is: The reason they teach biology before they teach chemistry in high school is that biology was invented first. Even though you need chemistry to do biology, but ... [Read More]

» The reason why from Tyner Blain
Seth Godin has a post titled The Reason. In each of his examples, Seth asks and answers the reason why we do things that dont have an obvious rationale. Requirements elicitation is about asking why. When we ask why correctly, we get great insi... [Read More]

» Assembly Line is the Wrong Metaphor for Software from Agile Management Blog
Seth suggested that the reason factories existed is that they relied on a single power source - a steam engine with a complex set of pulleys and gears - and hence all the workers needed to be together. I think that there are many more reasons. Distan... [Read More]

» Why Do You Do It? from The Great Ideas Conference Weblog
A good idea is not just "something new." Sometimes it's the realization that "something old" doesn't need to be done anymore -- or at least not in the same way. There's usually a reason we do things in the association... [Read More]

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» MP3 download, Music CD, Online music from Digital Sheet Music Downloads from Supermusiconline.info
Download the sheet music for your current favorites and explore our ... Download sheet music for Grammy®-winning and related titles, composers, and artists... [Read More]

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