Careful with that mailmerge!
Just got a note from Ben. Ben is writing to several authors, asking them to be his mentor. The first sentence of the note indicates that my book is even better than book X by another author.
Notes like this always make me sad, partly because I don't have time to take on a project like that, and partly because I wish Ben and others would find mentors closer to home.
That said, this one made me extra sad. Because a few seconds later I got another note from Ben, this one just like the other, except it said that he liked book X way more than other books, including one of mine. It was obviously meant for the other author.
Mailmerge is a scary powerful tool that is a little like skiing. If you do it long enough, you're going to get hurt.