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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Most people don't really care about price | Blog Home | Bite sized »

Do you trust marketers?

Do you trust eBay? Of course, eBay isn't one organism... it is a collection of millions of people, some not so nice.

Do a search to buy an LCD monitor. You'll find thousands of them. So sort by price. Wow, here are a whole bunch for $20, Buy it Now. Wow. Then you look and see that it's not really a monitor, it's a list of LCD wholesalers. $20 for a few sheets of paper. Who needs that? And there are more than a few people selling this list. Why?

Okay, let's try a different category. Here's one, 19 inches, new in the box, a Dell, only $50 Buy it Now. Wow! Wait, the shipping is $230...

It took me years to realize why people looked at me funny when I told them I was a marketer.

They don't like us or trust us. No surprise, really.

Posted by Seth Godin on March 09, 2006 |

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Listed below are links to weblogs that reference Do you trust marketers? :

» Hiszünk-e a marketingeseknek? from Mindworks-Networking | IT Keresőoptimalizálás Webdesign Oktatás
Seth Godin (a Minden marketinges hazug szerzője) blogját olvasva egy gondolat szöget ütött a fejemben. A marketing célja a terméket vagy szolgáltatást értékesíteni. Pszichológialag ráhangolni a potenciális vevőkört arra, hogy a mi termé [Read More]

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» Trust - and mistrust - in sales and marketing... from Internet Marketing Insights Blog from Single Throw
Seth Godin poses a question in his blog today which I'm sure will raise a few eyebrows. As usual, Godin likes to keep us all thinking. "Do you trust marketers?" he asks. One of the biggest issues most companies face is gaining trust from prospects an... [Read More]

Tracked on March 10, 2006 at 08:27 AM

» Trust - and mistrust - in sales and marketing... from Single Throw Internet Marketing Insights
Seth Godin poses a question in his blog today which I'm sure will raise a few eyebrows. As usual, Godin likes to keep us all thinking. "Do you trust marketers?" he asks. One of the biggest issues most companies face is gaining trust from prospects an... [Read More]

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» Ethics from Adventures in business
I always thought marketing was inherently a bit dishonest, something that Seth Godin recently touched on. This put me off the idea of marketing my ideas, to try and persuade people to help me realize them. It's become clear that [Read More]

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» ebay from Let Me See You Get Low
I used to like ebay - back before everyone and their dog started using it for marketing purposes. I wish they would start filtering out people who aren't actually selling a product. Link: Seth's Blog: Do you trust marketers?. [Read More]

Tracked on March 15, 2006 at 08:16 AM

» Marketing is NOT a dirty word from Deborah Schultz
As someone whose job title (for lack of anything more accurate) has often labeled me as a Marketer, I have lived with a constant frustration due to the lack of understanding of what it is that marketing folks actually do. [Read More]

Tracked on March 24, 2006 at 01:45 PM

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