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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Three things I learned in Mexico City today | Main | The perfect number »

Fungus

So, the middle-aged American tourist standing next to me at the breakfast buffet asked me what I had just been handed by the lovely cook on the line. "This is a handmade corn tortilla with huitlacoche on it," I said, eagerly anticipating digging into it. "You should try some."

Huitlacoche is a fungus that grows on corn. It's a delicacy, and quite good. The buffet was free, part of her trip. The portion was small. She could try one by investing about six seconds of her time.

Wanna guess what she decided to do?

There's no way in the world she could know whether or not she would like it. Zero previous experience. No danger. No cost.

But she was seeing Mexico from a bus.

She doesn't read your blog, either.

What's interesting, though, is that in the last few years, she is finding herself on the internets. In fact, that's probably how she booked her trip. Stuff happens. It just takes a while, sometimes. Pass the fungus.

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Listed below are links to weblogs that reference Fungus:

» Agreeing with Godin. Again. from think mojo
Seth tells a great little story from wonderful Mexico, and the premise behind it is something we hope will eventually help the orphanage. He talks about stuff taking time. People works at differing speeds, especially in relation to things like technolo... [Read More]

» Tools for Strategists: Wikipedia from Adventure of Strategy
At the beginning of March, Wikipedia published its millionth article in English. Or, rather, a Wikipedia reader somewhere on planet earth did. By today, it had climbed further to 1,024,000+ articles. Readers of my blog will have noticed that... [Read More]

« Three things I learned in Mexico City today | Main | The perfect number »