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« Is it the picture or the message? | Main | For those who don't get it yet »

Gil's invention

a transparent lens cap for video cameras and SLRs that says "take off the lens cap."

Obviously, an OEM item, not an aftermarket thing. Other than tradition, is there any reason they're black?

While we're at it, have you ever noticed how often people leave the stickers on their digital cameras? The ones that brag about resolution and stuff... The stickers first got on them because even though only one out of a 100 cameras are opened in the store and put on display, it was worth prettying up every camera with a display sticker just in case.

But now, the sticker lives on, marketing the camera to every person who sees it. I had my picture taken by a Sony camera the other day and the logo was so big I can still picture it.

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Listed below are links to weblogs that reference Gil's invention:

» All My Photos Will Say "Take Off The Lens Cap" from MidMarketMaven
Seth Godin loves to talk about small and great things that fix stupid problems--problems that result from nothing more that tradition and not enough people asking something like does it have to be that way? Today, he posts about a... [Read More]

» transparent lens cap from Can I Get A What What
A transparent lens cap is a great idea. I guess they are black to blend in with the camera since they were all black in the beginning. As for the stickers - it was a smart marketing plan. We don't [Read More]

» Re: Gil's Invention from imajes.info: change inertia
It's like buying a car. The same basic structure of a car hasn't changed for years- we still have peddles, a steering wheel and sometimes a gear stick.... Isn't it time to do away with wheels and instead use forward looking motion detectors to slo... [Read More]

» Transparent lens cap? from sysadmin field notes
Why not transparent lens caps? 1. Highly unlikely a general purpose lens can focus on something millimeters from it's front element. Probably not even close. So the text would be completely unreadable and nearly invisible. (Look through a camera viewfi... [Read More]

« Is it the picture or the message? | Main | For those who don't get it yet »