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« Different kinds of broken | Main | I wonder what the mileage is? »

"Hey, let's go to Budapest!"

Exporte_02This phone booth sign so clearly captures the new divide between old and new marketers that I couldn't resist.

Delta, an airline teetering a knife's edge from insolvency, just added service to Hungary. So, naturally, they need to alert people and get them to fly there.

"I know!" says the old-school marketer. "Lets copy the format of Continental's wordplay ads and buy thousands of dollars worth of ads. Maybe we'll run into someone about to fly to Hungary who doesn't have a travel agent or use an online travel service--we'll get them at just the right moment and make a fortune."

Why not spend the money on the plane?

Why not change the service itself, change it in some way that the community of travelers to Budapest will talk among themselves about how Delta is the very best way to fly there. Maybe even the bloggers and the travel editors will talk about it too.

Just because this ad is purple doesn't mean it's a Purple Cow. It's precisely the opposite, in fact. PS, what does "fly to pest" mean? [answer: Espen points out that 'Pest' is the city across the river from Buda, sort of like St. Paul is to Minneapolis. Thanks. But why put the cities in lowercase?]

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Listed below are links to weblogs that reference "Hey, let's go to Budapest!":

» Big Money + Big Media = More Sales? Not Always... from TopLeadGenerators
...case in point: This advertisment highlighted in Seth Godin's post today: Expensive? Sure. Popular old-style ad medium? Absolutely. Did it make their ad agency money? Darn straight it d... [Read More]

» But Will It Help Them "Land" The Deals? (No Pun Intended...) from LandingTheDeal
I spoke about this picture briefly at TopLeadGenerators. Seth Godin also posts on it today and has some brilliant (as always) observations. It's confusing. It's not targeted. It's eye catching, but so is someone who sets themselves on... [Read More]

» "Hey, let's go to Budapest!" from WebMetricsGuru
I was trying to figure out if Seth Godin liked or did not like the following photo. When I read closely, I realized he meant this is part of the old marketing paradyme. My mind does not work like Seth's... [Read More]

» PRWeb offering podcast interviews to support press releases from WebMetricsGuru
When I was at SESNY06 in early March, I spoke with PRWEB and actually had planned to do an interview with some one from the company that Know More Media had been trying to set up. The schedules did not... [Read More]

» Who’s Going to Budapest? Or Market Carpet Bombing from Marketing Punk
So imagine this – you are the head of an airline that is on the brink of insolvency. In an attempt to find new and profitable markets, you add service to Budapest, Hungary. With the rollout of the new route,... [Read More]

» Terror action on Delta Airlines from http://blog.detectivemarketing.com/
On the airplane they where showing an action movie about terror (with bombs and a terrorist look-a-like Bin Ladin). Seth Godin puts a purple touch on Delta Airline. [Read More]

« Different kinds of broken | Main | I wonder what the mileage is? »