Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« The noisy tragedy of the blog commons | Main | that ipod video »

"I don't feel like playing tonight"

How much do you care about authenticity?

Years ago, Bill Evans walked off stage at a jazz club... and the audience applauded. Why? Even though they weren't going to hear the jazz great and his group that night (even though they'd paid, hired the sitter, etc.) they were applauding how real he was. If the artist didn't want to play, that was fine with them.

Reading an auction catalog tonight, I just discovered that Gene Roddenberry designed the phaser to be a profitable children's toy first, a Star Trek prop second. And the only reason the
Klingons had a ship is that the Enterprise model kit sold so well... They even let the model company, AMT, build the prop so that they could be sure the model sold in stores would be the same. Does that make you think anything less of Roddenberry's universe?

Jackson Pollock painted what he wanted and died young. Andy Warhol painted what would sell... and died rich.

If I write a book or a blog post or design a web page that's designed to spread first and inform second, do you care about my intent? It's pretty obvious that most of the online video stuff that's running wild online was designed to do just that--run wild. And MySpace is a traffic triumph. Not because the pages are what you or I might design, but because they were intentionally built for that sneezing teen and post-teen cohort.

When David Chase built the Sopranos, he wanted to tell a great story first, and get rich second. It was authentic in its first goal, and he accomplished his second. But when you eat at the fifth or sixth restaurant opened by a celebrity mega-chef, it's pretty clear that the goals are reversed. Does that make the meal worse?

Is it okay to set out to serve a predictable, reliable, impersonal meal in a restaurant that costs $100 a seat?

I thought of these countless rhetorical questions when the waiter came over and said, "Sangrias for the table? They're really good tonight!"

Are they? Are they better than on other nights? Or is this part of the script, designed to easily improve profit per seat by 30%... By selling us on the smell of authenticity, the fact that the sangrias might in fact be special, it makes it more fun to eat there (for some). I noticed on the way out that the specials were painted on the mirror over the bar... I had a fantastic time in the restaurant, because the company and the conversation were terrific. But I couldn't help feeling like I was a little cheated because nothing felt real.

Authentic It's that bell curve thing again. Those of us on the left, call us the authentic fringe, value intent, sometimes even more than we care about the results. The middle, the masses, they want both, that blissful combination of authenticity (even if it's well faked, or especially if it's well faked) and popularity. Call them the "smells authentic" masses. And there on the right is the factory fringe, the people who don't want even a whiff of authenticity... it reminds them of risk and inconsistency. [click on the picture to make it readable].

Like Rogers' product adoption lifecycle, products can move along this curve. Starbucks used to be just one place, way out on the fringe... Howard, the founder, got yelled at by his father-in-law for being a nutcase about coffee. And then, it moved to the right. Same thing for Emeril and Bobby Flay.

Of course, I'm letting my Authentic Fringe biases show here. The reason that the popular restaurants are so popular is because people like them!

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83426e0ab53ef

Listed below are links to weblogs that reference "I don't feel like playing tonight":

» Authenticity in the Business Landscape from Yawp
Seth Godin's recent blog positng I don't feel like playing tonight carries the ring of truth. No one wants to feel like they're getting played...that the person they are about to transact with is working an angle...or that who they [Read More]

» The "Smells Authentic" Masses from Strategy Central
There's a great new post over on Seth's blog today about the difference between what the masses want (or will settle for) and what either end of the bell curve will accept. Very interesting and has plenty of huge implications [Read More]

» Is anyone still out there? from myelectricmayhem
Is anyone still out there? [Read More]

» Is anyone still out there? from myelectricmayhem
Is anyone still out there? [Read More]

» Authentic and Popular: That's the Goal For Sales Professionals from LandingTheDeal
It's the bell curve thing, according to Seth Godin. He's talking about business and innovation and how something might start out cool and quirky but often goes over to the far right of the bell curve and caters only to... [Read More]

» Vielstimmige Werbung from corporatesound.twoday.net
Josefine Koehn, Autorin des TrendBlog, sieht in der Verwendung von Chorges [Read More]

» What's Authentic, the Experience or the Story? from Servant of Chaos
Seth Godin starts a recent post by asking us a question -- How much do you care about authenticity?. And a question is a great way to start because it draws you, the reader, into a dialogue. It makes you [Read More]

» Authenticity outside of the fringe from ...ventures through life
A nice post by Seth Godin talking about the image a company puts forth towards their customers and the... [Read More]

» The Death of Internet Word of Mouth from Andrew Shuttleworth Web HQ
The subject of this post is intentionally sensational. I see blogging as the internet equivalent of word-of-mouth. One of the issues I've been brooding recently, now that blogging and all the related community services have really, really hit the big [Read More]

» Authentic creativity vs deliberate merchandising from WealthEsteem.org :: Psychology of the Deal
Seth Godin blogs in I dont feel like playing tonight about authenicity in product lifecycles. Specifically about Gene Roddenberry Reading an auction catalog tonight, I just discovered that Gene Roddenberry designed the phaser to be a prof... [Read More]

» seth godin from adam feldman blog
I had a wonderful conversation with a new friend of mine the other day about Seth Godin. I have been subscribed to his rss feed for a while, but have neglected to tell you about him. Seth is a forward thinker, a student of organic movement and initiati... [Read More]

» WIRELESS TOYZ from Toyz Shop
Customers want to shop the leader - a store that has a proven record with thousands of customers across the nation. Wireless Toyz represents almost every ... [Read More]

» How the web and real life work together from CommerceConnect - Interactive Marketing Services: Email - Search - Blogs
A while back Seth Godin had a post on Authenticity. I remember the post, because of it's subject matter, and the image he had used to illustrate his point. Fast forward 4 months... Last week, I was looking for some [Read More]

» Authentic from Confucius Say China
If any of you were readers of my personal blog, you will know that the likes of Seth Godin have influenced my ideas with his take on authenticity and being remarkable. We are currently working with a remarkable company. Everyone who I have met [Read More]

« The noisy tragedy of the blog commons | Main | that ipod video »