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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

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alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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All Marketers Are Liars Blog




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« The perfect number | Main | Getting people to abandon carts »

Must be the altitude

I want to clarify the two posts below, because my email confirms that they were too sketchy and easily misunderstood.

First, Pythagorus. He was one of the greatest mathematicians of all time, and even had a little cult going for a while. A portion of his time was spent doing things that stood the test of time and were both interesting and useful. He also spent time working on reincarnation and deciding that no one in his cult should eat beans (it's not totally clear why).

The reason I picked perfect numbers as an example is that while his point is correct (28 is in fact perfect) and while it ultimately led to figuring out prime numbers, a perfect number wasn't nearly as important as he thought it was. It has no spiritual implications, no personality, for example. SO, to make a short story too long, I was making the point that you can never be quite sure which thing on your development agenda is the right one (your hard work might turn out to be beans) and that falling in love with your current work might not be so smart.

As far as the fungus woman, I wasn't dissing her. I was merely pointing out that many people are quite happy living their lives on a different part of Rogers' adoption curve than you are. She likes being the last person in her group to try something weird. It's worth remembering the fungus when you can't figure out why everyone on earth doesn't love your new idea the minute you release it.

I'm getting on a plane and flying to sea level now. I promise to be more coherent soon.

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« The perfect number | Main | Getting people to abandon carts »