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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Home run! | Main | No fool »

Plussing

Here's a great Walt Disney phrase, new to me, which is similar to edgecraft.

Plussing.

Taking your work a little farther. Going closer to an edge, whichever edge.

Is there anything you can't plus? Anything you can't make simpler, more luxurious, cheaper, more extreme? Anything you can't make more remarkable?

The trade off, of course, is in the time and money it takes.

But not really. I was tricking you. The trade off is in the perceived risk it takes. Pushing your team a little harder in one direction means you're going away from the center, abandoning "everyone" to really appeal to "someone". And that's the secret of edgecrafting. Plussing yourself all the way to the edge, whatever that edge is.

See The Ward-O-Matic: Ava Thursday: Plussing Faces, via Mark at boingboing.

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Listed below are links to weblogs that reference Plussing:

» Verbing for memoryness from Drew's Blog
Seth Godin mentioned Disney's technique of pushing work further. It's a worthy goal, yes, but did Disney have to describe it with a grammarian's nightmare like “plussing”? Why not “adding” or “pushing,” or “exceeding” or “going a step further”? Sometim... [Read More]

» Supersize me, baby from /sys/adm/log
From Seth Godin: Plussing. Taking your work a little farther. Going closer to an edge, whichever edge.Is there anything you cant plus? Anything you cant make simpler, more luxurious, cheaper, more extreme? Anything you cant make more [Read More]

» Get Edgy: Contest Ideas to Push ANY Blog to the Remarkable Edge from Successful Blog
Writing Contests as Edgecraft Writing contests, I know youve seen em so have I. Im a writer and I dont have time to enter them. I imagine that most techies and other nonwriters pass them by completely. If you want my ... [Read More]

» Painting the corners from thinks
Anne Zelenka just asked an important question: Would you rather do a few things well or a lot of things badly? Its something I hadnt considered much, though the answer came to me easily. Im definitely a do mo... [Read More]

« Home run! | Main | No fool »