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altmba

SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

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alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

ONLINE:

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Purple does not mean grape-flavored | Main | Most people don't really care about price »

The slush pile

Robin Benson points us to The $39 Experiment: Asking Random Companies for Free Stuff.

The gimmick is that someone asked 100 companies for free samples and chronicled the response.

Here's the surprise: most companies took no action at all.

And a few companies wrote back and said "no."

What does it cost for Del Monte to get someone to notice one of their products, to get someone to think about a product or to even buy one? Now, compare this to the cost of sending someone (who took the time to write) a coupon or two and a letter.

The first takes money. The second takes a little thought and a tiny bit of time.

Marketers shouldn't fall for every scammer that comes along. But if someone chooses to pay attention, there are countless ways you can invite them to spread the word on your behalf.

Sometimes marketers are so busy yelling at people they don't even notice inviduals who take the time to raise their hands.

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Listed below are links to weblogs that reference The slush pile:

» How to get free stuff from My First Attempt at Life
Seth Godin points to the $39 Experiment. Its about this guy that decided to send 100 letters to 100 different companies asking for free stuff. He hasnt gotten that huge of a response. Seth does say that these companies shouldn&#... [Read More]

» Too busy to notice. from larry borsato
The best quote I've seen today comes from [Read More]

» Sometimes "Free" Is the Best Investment in New Customers from LandingTheDeal
Is it worth it to give free stuff from your company, your business, your website...whatever...to someone who might become a new customer? Seth Godin thinks so, based on a little experiment that Robin Benson did on big companies (most of... [Read More]

» Rules of engagement from Brand Kudos
To all you marketers out there, How will you react to someone writing to you asking for free stuff? Scam or perhaps an opportunity to build genuine "sneezers". Seth Godin points us in the direction of the $39 Experiment: Asking random companies... [Read More]

« Purple does not mean grape-flavored | Main | Most people don't really care about price »