What should Martin do?
Brad Kozak writes about the dilemma faced by Martin guitars. How to compete against the rising tide of low-cost import guitars without hurting their brand... novel thoughts.
Don't Miss a Thing
Free Updates by Email
RSS Feeds
Recent Posts
- Levels of marketing magic, the placebo effects of desire
- You should buy the book
- No Signal
- Learning by analogy
- It's Thomas Midgley day
- Every day is an investment
- The river guide and the rapids
- Applications open for a short summer internship
- Appropriate cheating in the nine-dot problem
- The reason they call it a browser
Search
Seth's Web Pages
SETH'S BOOKS
Seth Godin has written 12 bestsellers that have been translated into 33 languages
The complete list of online retailers
Bonus stuff!
or click on a title below to see the list
The complete list of online retailers
Bonus stuff!
or click on a title below to see the list
All Marketers Tell Stories
Seth's most important book about the art of marketing
ONLINE:
- amazon
- Barnes & Noble
- CEO READ (Bulk Orders)
IN STORES:
Free Prize Inside
The practical sequel to Purple Cow
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Linchpin
An instant bestseller, the book that brings all of Seth's ideas together.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Meatball Sundae
Why the internet works (and doesn't) for your business. And vice versa.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Permission Marketing
The classic Named "Best Business Book" by Fortune.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Poke The Box
The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Purple Cow
The worldwide bestseller. Essential reading about remarkable products and services.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Small is the New Big
A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Survival is Not Enough
Seth's worst seller and personal favorite. Change. How it works (and doesn't).
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Big Moo
All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.
ONLINE:
- amazon
- Barnes & Noble
- CEO READ (Bulk Orders)
IN STORES:
The Big Red Fez
Top 5 Amazon ebestseller for a year. All about web sites that work.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Dip
A short book about quitting and being the best in the world. It's about life, not just marketing.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
The Icarus Deception
Seth's most personal book, a look at the end of the industrial economy and what happens next.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Tribes
"Book of the year," a perennial bestseller about leading, connecting and creating movements.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Unleashing the Ideavirus
More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
V Is For Vulnerable
A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
We Are All Weird
The end of mass and how you can succeed by delighting a niche.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
Whatcha Gonna Do With That Duck?
The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
ONLINE:
- amazon
- Barnes & Noble
- The Book Depository (Free Worldwide Delivery)
- CEO READ (Bulk Orders)
IN STORES:
« The best presentation... | Main | The gap »
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8345c7d0d69e2
Listed below are links to weblogs that reference What should Martin do?:
» Martin. from isaac downing | iJournal
Seth Godin posted some sad news. I saw it coming before reading his post, but I didn't want to admit it. C. H. Martin (guitar company) has begun production on low-quality, poorly made guitars. I play a Martin and now [Read More]
