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All Marketers Are Liars Blog




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« More on stories | Main | The paradox of pictures »

Dial 300 for Harry

You should go mattress shopping.

I did, today.

I admit, I don't think I've ever been mattress shopping before. What an astonishing experience. If you don't believe the "storytelling" riffs in Liars, this will convert you. It's an entire room filled with virtually identical objects, varying in price by as much as 2,000%. And while you can lie down on any of them, lying down on a mattress is totally different from sleeping on one over a decade.

All you can buy is the story.

However, this isn't a post about the story. It's a post about the phone on the Sleepy's salesman's desk. Our sales guy, who was outstanding by the way, explained that all 400 stores in the chain are owned by one guy, and that the instructions are clear: if there's anything in the store, anything important, that's broken and not fixed within 72 hours (including policies, prices, inventory, whatever), his job is to pick up the phone and dial 300.

And Harry Acker, the owner, the billionaire, answers. "This is Harry." And you tell him and he fixes it.

I love that.

Even better... every once in a while, the phone rings. It's Harry. "What's up?" he asks. And if you tell him good news, he hangs up on you.

I think I'm glad I don't have Harry's job. But I was (amazingly, surprisingly, shockingly) glad I shopped there today.

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Listed below are links to weblogs that reference Dial 300 for Harry:

» Seth on Entrepreneurship from MidMarketMaven
Harry Acker is a great entrepreneur. You can read more about him here: he started the business in Brooklyn almost 50 years ago, after his father died. [Read More]

» This is Harry from The Blog of Dave5
[Read More]

» This is Harry from The Blog of Dave5
[Read More]

» Dial 300 for Harry from WebMetricsGuru
Seth Godin bought a mattress from Sleepy's the other day and mentions the owner of the entire chain, Harry Acker, who takes care of anything in any of his 400+ stores that's not fixed within 3 days (dial 300). That's... [Read More]

» Storytelling: Harry the Fixer from Right-Half Chow
Quite an interesting post by Seth Godin, who went mattress shopping this weekend in Sleepy's, a chain which comprises about 400 stores and is owned by one man: Harry Acker. I'd walk into one of them just to try out [Read More]

» Storytelling: Harry the Fixer from Right-Half Chow
Quite an interesting post by Seth Godin, who went mattress shopping this weekend in Sleepy's, a chain which comprises about 400 stores and is owned by one man: Harry Acker. I'd walk into one of them just to try out [Read More]

» Sleep on This! from Scott Ahlsmith, CTC's - Roads Less Traveled
Blogs share rewarding practices. In Seth Godin's Dial 300 for Harry blog post he shares a remarkable (Purple) business practice he uncovered while mattress shopping. The owner of this mattress sales company instructs every employee to call him when [Read More]

» Cutting Through Red Tape from Marketing and Management Update
When you really think about it, a good many of the problems that customers (and employees, for that matter) have with companies (especially large ones, it seems) are related to red tape.  The policies, procedures and manuals that, though in place for ... [Read More]

» One Phone Call Away from LandingTheDeal
Apply Seth Godin's post to your sales career. More specifically, your customers. How accessible are you? Do you hide behind voicemail (and your lame, boring, unoriginal voicemail message)? How quickly do you follow-up with a customer ... [Read More]

» Our business is very different, isnt it? from Green Executives
This is one of the discussions that we have with each other that goes around in a circle.  Nobody else knows what we know, and this is true.  On the other hand I have great respect for people that can buy an ice cream cone at a train station, and lea... [Read More]

» Precast concrete bridge from Precast concrete bridge
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