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« The paradox of pictures | Blog Home | The lawyer in the marketing department »

Don't take this advice

Robert Bruce just figured out how to advertise his poetry. The First Official Advertisement On This Site.

It works, of course, because it's obviously authentic. Because it piques your curiousity. Because he's a real person. Because it hasn't been done this way before, or at least not that you've seen.

And then, when everyone does it, it won't work any more.

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» This is a poem about sex from The Messaging Times
The Internet is like a virtual treasure hunt through a maze of rooms linked by passages - doors that connect the fragmented spaces within the structure. Except that there is no limitation in the structural design of the Internet. There are no exterior ... [Read More]

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