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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Fans only | Main | It's good to be king »

Guess the airline

Performance statistics as measured by the department of transportation. (DOT):

America’s Most On-Time Airline 27 Consecutive Months Running
America's Fewest Cancellations in 2005
America’s Best Baggage Handling in 2005
America’s Third Fewest Oversales in 2005
Other remarkable facts
Free, hot and delicious food in coach on all trans-pacific flights. They even give you the whole can of soda.
Over 76 years of continuous operation without a fatal accident.


Some of the highest paid (and friendliest) in the industry
At least one more flight attendant per flight than some competitors
Average fleet age is about 5 years old, one of the youngest fleets in the nation.
Fares are usually the lowest in the market or at least a very close second.

And last but not least!... One of only three airlines in the nation to actually make a profit last year.

So how come we don't talk about this airline the way we do about the other two profitable ones?

I have two and a half theories. The half theory is that Hawaii is really far away from most of us. Also:
You're on vacation when you fly Hawaii Airlines, so your expectations are greater.
A lot of people who fly with them rarely do it again, because Hawaii is a rare trip, so it's harder to incubate the word of mouth.

I hope they start flying NY to Orlando! With free leis and everything.

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